Few fragrances are quite as iconic as Davidoff’s Cool Water – a scent that has achieved true icon status and inspired a raft of (markedly inferior) imitators since it first hit the shelves back in 1988. Leading fragrance expert Roja Dove describes it as a ‘landmark launch’ and even as it comes of age, it remains one of the most recognisable and wearable men’s fragrances there is. In recent times, the brand has become synonymous with the face (and body) of Lost star Josh Holloway and fans of a well-honed pair of pecs can rest assured that the hugely successful relationship will continue. Yep, he’s just renewed his contract with parent company Coty Prestige for a brand new ad campaign and as these behind-the-scenes shots show, the King of Cool is still in fine fettle. Enjoy!


Oh, and here’s the finished ad! Not exactly what you’d call ugly is he?

If you're reading this blog there's a very strong chance that you're already interested in looking good. But I'm well aware that male grooming can sometimes seem like a real minefield - especially now that there are so many products on offer to help us look younger, healthier and better. So I've created this blog to demystify things a little.
Drawing upon almost a decade of experience in the male grooming industry, I'm here to offer useful tips, tricks and sound advice about how you can look your very best. I'll be give the lowdown on the very latest products and treatments and offering an insider's view of the rapidly expanding male grooming industry.
And if you have any questions - from how to beat razor burn to when to moisturise - don't be afraid to ask!
Lee
Very nice to see before I toss myself into bed! wow.
Good God, he is a beautiful man!
WOW!!!!!!!!! just when I think he can get any better. WOW!!!!Bang that is one Handsome dude! Love Josh Hollway
loved the pictures of josh holloway. Thanks YOU…
WOW WOW WOW!!!!!!!!!!!!!! this guy is just so incredibly handsome just love him! Thanks for the pics!
woooooooooooooooooooooooooooooooow!!!!!!! megaaaaa mastaaaaaaaa sexyyyy^^ I love you josh kissssssssssssss
Great pictures of Josh, what a handsome man! Thanks.