Floris’ new luxury Violet Concentrated Mouthwash: swish isn’t the word.

We all have certain smells and tastes we love. For me it’s the uniquely floral smell and taste of violets. I’ve always loved both. Swizzel’s Parma Violets – a childhood obsession – are still one of my favourite sweets, while violet is one of the key notes in my all-time favourite fragrance, Grey Flannel. So you can imagine my excitement on discovering that Floris are to launch a new violet-flavoured Concentrated Mouthwash.

The last word in luxury when it comes to oral care, the fluoride-free mouthwash was inspired by a recipe found in the Floris archives and features a blend of essential oils which provide an effective anti-bacterial and breath-freshening mouthwash. At £40 it’s a considered purchase for sure but then a little goes a very long way (you add just 5 or 6 drops to a glass of water) and at least you won’t get the horrible ‘ooh-ah, ooh-ah’ mouth burn associated with some cheap washes. Best of all, of course, you get the amazing, unmistakable taste of violets – which beats boring old peppermint anytime. In my book anyway.

Floris Violet Concentrated Mouthwash launches in April, priced £40 for 1oo ml. For more info go to florislondon.com

 

[A gifted press sample of this product was provided for review purposes.]

The 20 most common male grooming questions answered

Over the two decades or so that I’ve been writing about male grooming I’ve probably been asked thousands of questions. Many of them are answered in this blog, others across the various publications I’ve written for over the years. Some questions come up time and again, though, and I recently answered 20 of the most common of them for The Telegraph. So if you’re wondering how much fragrance is too much, whether five blades really are better than one or what products you should never put near your nether regions you can find out here.