Good news if you’re a guy with thinning hair: one of my absolute favourite brands, Aveda, are about to launch two new products designed to meet the needs of those with thatches that, you know, ain’t quite as thick as they used to be. Since there’s a wealth of evidence to suggest that scalp health is crucial to heathy hair both products focus on maintaining a clean, healthy scalp – getting to the root of the problem you might say. The Invati Men Nourishing Exfoliating Shampoo does exactly what it says on the tin, nourishing and strengthening hair to minimise breakage whilst exfoliating the scalp with the help of salicylic acid. The exfoliation bit is useful because it helps remove the excess oil and dead skin cells that can hinder hair growth if left unchecked. As with all Aveda products it smells fantastic, too, thanks to an earthy blend of plant essences, including organic cedarwood and fir.

The Scalp Revitalizer, meanwhile, contains an ingredient that thickens the hair slightly at the root, so it appears a little fuller, whilst improving mirocirculation on the scalp to ensure the best environment for healthy hair. Right now, there’s still no scientific cure for thinning hair (gene therapy may be our best option in the future) but until there is men are going to do whatever they can to hang onto what they have – and these two products are well worth having in your grooming armoury.

Available from Aveda salons/spas and online from May.