As a Grooming Editor I’m lucky to have access to pretty much all of the new skincare brands that come to market. In truth, though, most follow the straightforward ‘here’s a face wash, here’s a moisturiser’ formula so when a brand comes along that offers a little more and has a genuinely interesting story to tell it immediately gets my attention.
Such is the case with STOER, a brand new skincare range hailing from Scotland. Inspired by the wild, windswept landscape of Stoer, a small Scottish township close to founder Marianne Morrison’s heart and one subject to all kinds of weather, it features essentials like a Foaming Face Wash, Detox Face Scrub and Energising Eye Serum but each product is designed to help protect a man’s skin from everyday environmental aggressors. The range does this thanks to two things: Clima5 – a unique blend of five plant actives from four continents – which provides skin with everything it needs to fight off the effects of pollution and adverse weather, and high-tech ‘Cosmetic Drone’ technology which helps deliver the Clima5 payload beneath the skin’s surface where it can be most effective.
I was lucky enough to see the products relatively early on in their development and what struck me was the obvious care and attention to detail that Marianne has put into everything connected with the brand. The Energising Eye Serum is particularly good (it’s as light as a feather and after a week’s use it certainly improved the firmness of the skin around my eyes) as is the power-packed Vitamin Power Mask which acts a bit like a power pack for skin, giving it an instant – and in my case much needed – energy boost.
What’s great about this brand is that it offers a home-grown, performance-driven alternative to the American and French premium skincare brands that dominate the men’s skincare market. The packaging’s as cool as the concept and the line up is equally as useful whether you’re an outdoorsy type whose skin is battered by the elements or a city slicker who has to contend with moisture-leaching air con and pollution. Oh, and for those of you wondering why there are no SPF products in a range that’s all about creating the ultimate defence shield for men’s skin, watch this space…
STOER Skincare For Men is available from Harvey Nichols and from stoerskincare.com.