Floris’ new luxury Violet Concentrated Mouthwash: swish isn’t the word.

We all have certain smells and tastes we love. For me it’s the uniquely floral smell and taste of violets. I’ve always loved both. Swizzel’s Parma Violets – a childhood obsession – are still one of my favourite sweets, while violet is one of the key notes in my all-time favourite fragrance, Grey Flannel. So you can imagine my excitement on discovering that Floris are to launch a new violet-flavoured Concentrated Mouthwash.

The last word in luxury when it comes to oral care, the fluoride-free mouthwash was inspired by a recipe found in the Floris archives and features a blend of essential oils which provide an effective anti-bacterial and breath-freshening mouthwash. At £40 it’s a considered purchase for sure but then a little goes a very long way (you add just 5 or 6 drops to a glass of water) and at least you won’t get the horrible ‘ooh-ah, ooh-ah’ mouth burn associated with some cheap washes. Best of all, of course, you get the amazing, unmistakable taste of violets – which beats boring old peppermint anytime. In my book anyway.

Floris Violet Concentrated Mouthwash launches in April, priced £40 for 1oo ml. For more info go to florislondon.com

 

[A gifted press sample of this product was provided for review purposes.]

Men’s wellness brand hims launches in UK

The men’s wellness market has certainly come on in leaps and bounds in the past few years. Back in the early noughties, when I was Deputy Editor of Men’s Health, I wrote about hairloss and erectile dysfunction treatments as if they were exotic, last resort options for a select number of men who had the money and wherewithal to obtain them. Frankly, back then, seeking out treatments for these everyday issues felt less like tackling a common problem and more like scoring drugs.

Thankfully, things have changed considerably in the 19 years that have passed since then; not only in terms of the level of stigma attached to these common male problems (men are now far more likely to ‘fess up to being concerned about hair loss than before) but in how easy it is to access effective remedies. Sales of Viagra rocketed to £4.3 millon in the U.K. in the three months after it finally became available over the counter here so to say that there’s a market out there for wellbeing products aimed at men is an understatement.

Which is where hims comes in. Already well-established in the USA, the online personal wellness experts provide a one-stop-shop for men’s wellness and personal care needs, offering access to both Sildenafil (the active ingredient in Viagra) and Finasteride (a proven-to-work hairloss treatments) without you having to rock up at your local pharmacist and tell the counter assistant (along with the entire queue of people behind you) that you’re worried about your hairline or the angle of your chopper. There’s a small initial one-off medical consultation fee, which is there for regulatory reasons and because it’s important to have your order signed of by a medical expert, but after that you’re good to go as long as your eligible to use the products.

The company’s arrival in the UK kicks off with them tackling hair loss and erectile dysfunction but they’ll soon be offering a raft of reasonably priced personal care products too (think everything from shampoo and acne treatments to useful daily supplements). I’ve tried some of these and love the no-frills-but-cool-as-f**k packaging and the quality of the products. The antioxidant-packed Immunity gummies are great (though could be improved by not using animal-sourced gelatin which renders them inappropriate for veggies and vegans) and the Vitamin C-rich Morning Glow Serum provides the perfect pep talk for tired skin and has instantly become part of my daily routine. (It’s especially good when you have a hangover.) To find out more about what hims has to offer you head over to forhims.co.uk

 

Gifted review samples of selected Hims products were sent to me for consideration.