I’ve wanted to write a piece focusing on the amazing British skin and haircare brands that launched during the pandemic for, well, pretty much the whole of the pandemic, so it was great to be able to do so for GQ recently.

As I say at the start of the piece, launching a brand is hard enough at the best of times but to launch one at the worst of times – with the threat of Covid hanging over us – well, that takes real guts.

I’m not remotely Brexity as a person (quite the opposite as it happens) but now that the U.K. has left the European Union I strongly believe in supporting home-grown talent where possible – and, trust me, there’s plenty of that in the list I’ve compiled for the piece.

So, do lend your support to the brands featured if you’re based in Britain. Even if you’re a reader from outside of the U.K. I urge you to check them out – many offer international shipping and all represent the very best of British!

To read the article click here.