Shields up! Protect your skin this summer with FIT’s new Sun Protect Serum

unspecifiedFor men, the quest to find the perfect sunscreen isn’t always as straightforward as one might think. With our skin both oilier and hairier than women’s, the texture and stickiness of products if often a deciding ‘factor’ (if you’ll forgive the pun) in our choices; the ideal product being something that offers high SPF, broad-spectrum protection but which is lightweight, non-greasy and transparent on the skin. And

in terms of what men need from their suncare FIT Skincare‘s new Sun Protect Serum is a product that ticks every box.

FIT SUN PROTECT 2 (1)The first sunscreen serum created for men, it offers a broad spectrum, five star UVA rated, SPF 50 sunscreen to protect you from both the sun’s burning UVB rays and the UVA ones that age your skin; it leaves absolutely no greasy or unsightly white residue (if anything it leaves skin with a matte finish) and has a barely there fragrance that vanishes altogether after a couple of minutes. This last bit is a big bonus in my book since I’ve worn sun products in the past that smelt of everything from Digestive biscuits to – nightmarishly – curry powder. The scent of one I road-tested a couple of years ago mysteriously attracted so many flies I looked like Pig Pen from Peanuts!

FIT SUN PROTECT 2 (2)On top of these pluses FIT’s Sun Protect Serum uses cutting-edge ‘micro encapsulation technology’ that helps provide more evenly spread protection and also  contains antioxidants, hyaluronic acid and FIT’s unique OXY-FIT-10 oxygen delivery system – a few bonus features that help defend against the dehydrating and DNA-damaging effects of the sun. In terms of summer skincare it way well be your ultimate defence shield.

FIT Sun Protect Serum SPF50 is available now from fitskincare.co.uk

A Grooming Guru/FIT Skincare For Men Sponsored Post 

Five grooming resolutions worth keeping – with the help of FIT skincare for men

FIT SKINCARE FOR MEN
We all make resolutions at this time of year.  Some of them are easy to keep: others (usually anything involving food, drink or exercise!) are a bit harder to adhere to. Thankfully, resolutions about improving your looks are relatively simple to keep. So if you want to end 2016 looking better than when you started it (and who doesn’t?) here are a few worth keeping – along with the products to ensure that those resolutions become reality…

FIT_30ml_Moisturiser_Box-Bottle_SQUARE_JOINT_72dpi_V1_1024x10241. I will moisturise – twice a day. 

If you only make one grooming resolution this year, make sure it’s this one. Why? Well, not only does moisturising keep skin supple and healthy-looking it also acts as an insurance policy against future wrinkles because the drier skin the more prone to premature ageing it is. FIT’s quickly-absorbed, non-greasy Moisturising Ultra Serum is the perfect way to hydrate skin and is packed with antioxidant vitamins and amino acids to strengthen skin’s natural defences and keep it looking its best. Simply apply twice daily, morning and night, after cleansing. The evening application is especially important because this is when skin is best able to absorb moisturisers.

FIT_250ml_Shampoo_Box-Bottle_SQUARE_JOINT_72dpi_V1_1024x10242. I won’t be obsessed by my thinning thatch.

It’s thought that up to 40% of men will experience some thinning of the hair by the time they’re 35 (I was one of them) but instead of fretting over the fact  – something that can potentially make things worse – why not give your hair some support this year with the help of FIT’s Active Shampoo? A ‘smart’ shampoo that adjusts to your own hair’s needs, it’s fortified with vitamins and caffeine to strengthen and thicken your thatch and minimise hair fallout and breakage in the process. Result.

FIT_20ml_Eyedrate_Box-Bottle_SQUARE_JOINT_72dpi_V1_1024x10243.  I will expand my grooming repertoire.

As with most things – food and exercise included –  it generally pays to think beyond the basics. It’s the same with your grooming regime. Top marks if you’re using a cleanser instead of soap and are moisturising every day but if that’s the extent of your regime, 2016 might be the year to add an eye product like FIT Eyedrate+ to your grooming kit. Why? Well, the skin around the eyes isn’t just thinner than the stuff on the rest of your face, it tends to be more sensitive, too, so needs a specialist product to keep it hydrated, tackle dark circles and reduce puffiness. Eyedrate + does all three of these things and is a cinch incorporate into your existing regime. Simply apply a tiny amount to the skin around your eye sockets with your fingertip, using gentle patting motions.

LIP SERUM4. I won’t let my lips let me down.

You’d be amazed at how many well-groomed men pay great attention to skin and haircare but then let themselves down by neglecting to look after their lips.  With no oil glands of their own lips often need a little TLC to prevent them from chapping and feeling rough, particularly in the first few months of the year when the weather is at its harshest, so make sure you’re never without a FIT Lip Serum. Taste and shine-free (so you won’t look like you’re wearing gloss or be tempted to lick it off) it’s designed to keep lips hydrated and repair any damage caused by icy winds. Make it your pocket essential for 2016.

FIT_100ml_Pec-Ab_Box-Bottle_SQUARE_JOINT_72dpi_V1_1024x10245. I will get fit.

Okay, so we all have this resolution at this time of year (I know I do, every January) but if 2016 is the year you’ve decided to aim for perfect pecs and ideal abs then why not help things along a little with Pec & Ab Sculpt? With artichoke leaf to break down stored fat and plant-based ingredients to tighten skin it’s a great way to show off the results of your hard work down the gym.

So there you have it:  five simple and achievable grooming resolutions for 2016. Adopt them now and you might just have your best-looking year ever!

FIT Skincare For Men is available from fitskincare.co.uk.

A Grooming Guru/ FIT Skincare For Men Sponsored Post

Isn’t it time your face got FIT?

fir skincare manI’m exceptionally lucky in my job as a grooming writer in that I get try out virtually every skincare product that hits the market. What this privilege provides me with is an excellent overview of what’s hot (and what’s not) and what’s worth spending your money on. And if there’s one thing I’ve learnt over the years it’s that, sometimes, it’s worth checking out lesser known premium skincare brands rather than just opting for the usual department store names. One such brand is FIT Skincare for Men.

Formulated and manufactured here in the UK (always a big bonus in my book) and offering “a workout for your skin” FIT offer a ten-piece, performance-driven grooming range that includes everything a man needs to keep his hair, face and body looking, as the name aptly suggests, ‘fit’.

FIT_30ml_Moisturiser_Bottle_SQUARE_72dpi_V1The hero product for me is the FIT Moisturising Ultra Serum. A lightweight, rapidly-absorbed and non-greasy serum this high-tech skin saviour features a raft of natural active ingredients which penetrate the skin to deliver superior skincare.

swatchAmino acids tone skin and stimulate collagen production; antioxidants offer protection from harmful free radicals and environmental damage; botanical extracts reduce irritation and minimise fine lines, whilst caffeine reduces puffiness. The serum also features Hyaluronic Acid – an ingredient often lauded by grooming writers like myself because of its ability to keep skin soft, supple and hydrated. Finally, FIT’s very own OXY-FIT-10 oxygen delivery system helps power skin cell regeneration – something that’s handy, whatever your age.

The result is the ultimate multi-functional skincare product for men – one that hydrates, repairs, protects and reduces irritation. Easily slotted into you existing grooming routine you simply apply sparingly to the face after cleansing, morning and night. I’ve been using it for three weeks now and must say my skin, which often suffers from random dry patches, feels great. What’s more, unlike some products, it only has the merest hint of fragrance (in this case a refreshing hint of ginger).

FIT SKINCARE SERUMA couple of other products from the range worth checking out are the cleverly named FIT EYEDRATE+, an energizing and refreshing eye serum which tackles those unwanted signs of fatigue like puffiness and dark circles, and FIT’s Pec & Ab Sculpt which has received a mention in Shortlist’s prestigious Men’s Grooming Awards. With products as targeted and results-driven as these, I suspect that nod of recognition  may not be the last.

FIT Moisturising Ultra Serum is available from fitkincare.co.uk priced £50 for 30ml. To check out the full range click here.

 

A FIT Skincare/Grooming Guru Sponsored Post

Washing powder for men? How’s that for a fresh approach to laundry?

distinctive-casualI really wanted to dislike Distinctive – a washing powder aimed exclusively men. Why? Well for the very fact that it’s a washing powder aimed exclusively for men. I mean, since when have washing powders been gender specific?

The truth is, though, I can’t. And here’s why – Distinctive smells great. And distinctive. Combining two scents (amber and sandalwood) commonly found in men’s fragrances because of their warm, sexy aroma, it’s been designed with a special bonding agent that adheres the fragrance to your clothes giving them a longer-lasting freshness.

It’s fun, clever, the packaging has the kind of washing tips even a domestic dundernut like me can understand and it’s British too. So if you’re not keen on smelling of eau de Ariel (and who is?) then why not pop some in your slot?

For more info go to distinctivewash.co.uk