The new British grooming brands you need on your radar

I’ve wanted to write a piece focusing on the amazing British skin and haircare brands that launched during the pandemic for, well, pretty much the whole of the pandemic, so it was great to be able to do so for GQ recently.

As I say at the start of the piece, launching a brand is hard enough at the best of times but to launch one at the worst of times – with the threat of Covid hanging over us – well, that takes real guts.

I’m not remotely Brexity as a person (quite the opposite as it happens) but now that the U.K. has left the European Union I strongly believe in supporting home-grown talent where possible – and, trust me, there’s plenty of that in the list I’ve compiled for the piece.

So, do lend your support to the brands featured if you’re based in Britain. Even if you’re a reader from outside of the U.K. I urge you to check them out – many offer international shipping and all represent the very best of British!

To read the article click here.

Shields up! Protect your skin this summer with FIT’s new Sun Protect Serum

unspecifiedFor men, the quest to find the perfect sunscreen isn’t always as straightforward as one might think. With our skin both oilier and hairier than women’s, the texture and stickiness of products if often a deciding ‘factor’ (if you’ll forgive the pun) in our choices; the ideal product being something that offers high SPF, broad-spectrum protection but which is lightweight, non-greasy and transparent on the skin. And

in terms of what men need from their suncare FIT Skincare‘s new Sun Protect Serum is a product that ticks every box.

FIT SUN PROTECT 2 (1)The first sunscreen serum created for men, it offers a broad spectrum, five star UVA rated, SPF 50 sunscreen to protect you from both the sun’s burning UVB rays and the UVA ones that age your skin; it leaves absolutely no greasy or unsightly white residue (if anything it leaves skin with a matte finish) and has a barely there fragrance that vanishes altogether after a couple of minutes. This last bit is a big bonus in my book since I’ve worn sun products in the past that smelt of everything from Digestive biscuits to – nightmarishly – curry powder. The scent of one I road-tested a couple of years ago mysteriously attracted so many flies I looked like Pig Pen from Peanuts!

FIT SUN PROTECT 2 (2)On top of these pluses FIT’s Sun Protect Serum uses cutting-edge ‘micro encapsulation technology’ that helps provide more evenly spread protection and also  contains antioxidants, hyaluronic acid and FIT’s unique OXY-FIT-10 oxygen delivery system – a few bonus features that help defend against the dehydrating and DNA-damaging effects of the sun. In terms of summer skincare it way well be your ultimate defence shield.

FIT Sun Protect Serum SPF50 is available now from fitskincare.co.uk

A Grooming Guru/FIT Skincare For Men Sponsored Post