Like many trends in male grooming, manscaping (the removal of body hair) was a bit of a slow burner to begin with, but also like many trends in male grooming – think facial hair for example – once it took hold it rapidly became the norm. So much so, in fact, that according to one survey 64% of men are now removing hair from somewhere on their bodies. And it’s clearly a trend that will be sticking around for a while yet. For proof of this you only have to look at Nivea Men’s brand new Body Shaving range. Featuring a trio of products (a Body Shaving Gel, a Body Shaving Stick and an After Shave Lotion) it’s as much a recognition that manscaping is now part and parcel of the modern man’s grooming routine as it is an opportunity to exploit a niche few mass market skincare brands have, as yet, fully explored.
Of the three new products the most interesting is the Shaving Stick. Shaped like a solid deodorant and around the same size, you apply it to wet skin before shaving. As well as having and anti-irritation formula, it’s transparent (so you can see where you’re shaving) and, cleverest of all, it’s been designed so it won’t wash off mid-shave if you’re using it in the shower. Nivea are pioneers when it comes to ‘in-shower’ technology, owning the space with products like their In-Shower Body Moisturiser, so I guess it’s no surprise that they should extend this concept to these manscaping products. The Shaving Gel performs the same neat trick but it’s the Stick that wins my vote, partly because it’s more fun to use and you don’t get gunk all over your hands when applying, but also because its ideal for travel and for gym bags. Recommended.
Nivea Men’s Body Shaving range is available now priced £4.50 – £6.