5 ways to take the sting out of shaving if you have sensitive skin.

WILKINSON SWORD HYDROFew things challenge sensitive skin quite like the daily shave. Thankfully, combating sensitivity and irritation is simple. Here’s how…

1. Choose your moment.

As with marriage proposals and football passes timing is everything when it comes to shaving. Skin can be puffy first thing so always allow it time to settle before shaving. Have a coffee, grab some breakfast and only then think about grabbing your razor.  Ideally, shave after or during a shower – hot water and steam causes stubble to expand, which will make it softer and much easier to cut.

2. Keep your cool.

Lots of things can irritate sensitive skin: from heat and friction to the fragrances and colourants in shaving products. To reduce the chance of skin becoming sensitised during – and after – shaving, try using products that are free of artificial fragrances and colours; use warm rather than piping hot water to wash and rise your razor with and never put aftershave directly onto your skin after shaving as the alcohol in it can irritate and dry out freshly-shaven skin (yep, there’s a reason why it stings!)

3. Use the right razor.

Your choice of razor is crucial when it comes to minimising irritation and reducing sensitivity. Wilkinson Sword’s revolutionary Hydro 5 Sensitive razor has been specially designed to deliver improved skin protection whilst shaving. As well as featuring an ergonomically-designed handle for better control and Advanced Skin Guards to prevent skin snagging, it also features revolutionary Hydrating Gel Reservoirs.

This innovative system lasts twice as long as the lubrication strips found on other razors* and also delivers 40% less friction, which is crucial to an irritation-free shave because the less friction the less chance of sensitivity. So effective is the lubrication that skin actually remains hydrated for up to an hour after your shave!

What’s more, the Hydro 5’s special Flip Trimmer allows you to pull back the Hydrating Gels to reveal the razor’s five blades for when you want extra precision (you can see it pulled back in the pic above). All these features go to create the perfect razor for guys with sensitive or easily irritated skin.

HYDRO 5 (1)

4. Don’t press too hard and reduce your speed.

Pressing too hard is one of the most common mistakes men make when shaving – as is shaving too quickly. Pressing harder dosn’t result in a closer shave (but can result in more irritation and skin sensitivity) and no man was ever rewarded bonus points for speed shaving – irritated skin maybe, but definitely no bonus points. So take time over your shave and use gentle stokes of around 2cm in length.

5. Moisturise.

Moisturising skin might seem unconnected to shaving but it’s actually a very good way to minimise sensitivity. That’s partly because dry skin tends to be more sensitive in the first place but also because its surface is full of microscopic ridges which the blades of your razor have to pass over. Keeping skin moisturised keeps it plump and hydrated and softens out these ridges – essentially smoothing out the terrain your razor has to navigate.  

So as you can see, with the right razor and the perfect technique there’s absolutely no reason shaving to a (sometimes quite literal) pain in the neck – even for guys with the most sensitive of skin.

310316011_0_640x640The Wilkinson Sword Hydro 5 Sensitive is available now, RRP: £9.99

* average vs Quattro Titanium lubrication strip

A Wilkinson Sword/Grooming Guru Promotion

Fancy a Bleu de Chanel shave? Then pop into John Lewis for their pop-up

BLEU_DE_CHANEL_2015

Bleu de Chanel Hydrating After Shave GelI wrote about the two brand new Bleu de Chanel shaving products the other week and tomorrow  (25th February) and again on 3rd March, from 4 – 9pm, Chanel will be hosting a special pop-up shaving evening with expert barber Dan Gregory at John Lewis in Oxford Street. If you’re in town on either of those days and fancy a professional shave and a chance to sample the new products yourselves then you can book a 30 minute slot by calling 0203 073 0648. Appointments cost £30 but that’s redeemable against any purchase from the range on the day, so if you like Bleu de Chanel and fancy a bespoke shave get booking!

Bleu de Chanel range expands with addition of two new shave products

Bleu de Chanel Shaving Cream 100 mlFebruary 5th sees the launch of two brand new, limited edition shave products from BLEU DE CHANEL: a low-foaming, transparent Shaving Cream (above) and a soothing and moisturising Hydrating After Shave Gel. Both lightly scented with the wildly successful Bleu de Chanel fragrance, they’re the perfect way to bolster the effect of the fragrance itself and the transparent nature of the gel means it’s great for guys with facial hair to navigate too. If you’re a Bleu boy then these new products are definitely worth adding to your fragrance armoury.

Available nationwide priced £38 each. 

Penhaligon’s open Canary Wharf store – with a barbers!

Penhaligons canaryPENHALIGONS STOREDespite being founded in 1870 British perfumer Penhaligon’s are a brand that’s always on the move  – literally, as the opening of their New York store proves and creatively, as evidenced by their recent partnership with BA –  but their latest project sees them returning to their roots to certain extent. Not only does their dazzling new store in London’s Canary Wharf look the biz (thanks to architects Al-Jawad Pike) it also features Penhaligon’s first in-house barbers since their very first Jermyn Street store opened all those years ago. Result? A quick lunchtime visit and you’ll look just as good as you smell. Recommended.

The shaving brush that’s nice to badgers

PRO BLACK (on own)You might not have realised it but today is National Badger Day. What has this to do with male grooming? Well, plenty actually, because for over 250 years the finest shaving brushes have been made of badger hair. I’ve used them myself in the past and always used to recommend them. But as an animal lover (and especially of badgers) I’ve always felt slightly uneasy about them and in the last year or so have stopped recommending them altogether in favour of synthetic brushes. Why? Well, most of the badger hair for brushes comes from China where, let’s be honest, animal rights are pretty much non-existent.

When I contacted Peta (People For The Ethical Teatment of Animals) about the provenance of badger hair last year they were a little vague about the specifics of  how animals are treated (I’m not sure many people had questioned them about it before to be honest) but they did point out that badgers are most commonly killed by bludgeoning or gassing and that the skin is then peeled from the body. Having seen some truly nightmare-inducing videos of dogs being skinned alive in China I’m naturally rather suspicious about how badger hair might be sourced for brushes. If you are, too, then I strongly suggest you think about a synthetic alternative like men-ü‘s new Pro Black brush instead.

With smooth, nonabsorbent bristles it’s great for whipping up a lather, lifts hairs brilliantly and dries much faster than a badger hair brush. It’s considerably cheaper than an average badger hair brush too. Traditionalists probably wouldn’t be seen dead with a synthetic brush, of course, but then there are lots of people  who wouldn’t be seen with a dead badger in their hands either.

The men-ü PRO Black shaving brush is available from men-u.co.uk priced £19.95 

For more information about badgers and the ethical aspect of badger hair brushes click here.

Gillette aim for some of Spectre’s sheen

Gillette_SPECTRE_Giftset_RRRP £18.99I can’t decide whether it’s a testament to their power and reach, culturally, or a reflection on the inescapable joined-up nature of modern consumerism, but Bond films are now as synonymous with the partnerships they foster as the stunts and Bond Girls they feature.

The latest brand to announced an association with the franchise is Gillette who have linked up with Spectre, the eagerly anticipated 24th installment in the 007 saga, to produce Bond themed gift sets. There’ll also be a some TV spots and Bond costume designer Jany Temime will we providing some style tips from the Gillette Twitter account on Oct 10th. It’s all about having a little of that lustrous Spectre sheen rub off on the brand, of course, but since P&G, who own Gillette, are also behind the James Bond 007 fragrance brand, it’s a more predictable fit than you might think.