Few fragrances are quite as iconic as Davidoff’s Cool Water – a scent that has achieved true icon status and inspired a raft of (markedly inferior) imitators since it first hit the shelves  back in 1988. Leading fragrance expert Roja Dove describes it as a ‘landmark launch’ and even as it comes of age, it remains one of the most recognisable and wearable men’s fragrances there is. In recent times, the brand has become synonymous with the face (and body) of Lost star Josh Holloway and fans of a well-honed pair of pecs can rest assured that the hugely successful relationship will continue. Yep, he’s just renewed his contract with parent company Coty Prestige for a brand new ad campaign and as these behind-the-scenes shots show, the King of Cool is still in fine fettle. Enjoy!

 

Oh, and here’s the finished ad! Not exactly what you’d call ugly is he?