Is it just me or are the narcissistic visuals for Madonna’s new fragrance Truth or Dare a bit, you know, classic ABBA? Reductive? Never.
A while back I reported that Coty had signed up top diving totty Tom Daley as ambassador for their Ice Dive bodycare range (see here for details). Well, here’s a glimpse of the new print ad. Champion innit?
While a raft of largely unknown Olympic hopefuls are being roped in to promote everything from toothpaste to fragrance (with varying degrees of brand synergy) Coty’s Adidas Body Care brand pulled a blinder today by announcing that Britain’s youngest ever diving champion and budgie-smuggling eye-candy Tom Daley would be their ambassador.
It’s a beautiful fit – both brands are youthful, energetic and performance-driven, and a rather daring attempt to steal some of the official Olympic partner P&G’s thunder in this most special of years.
Loving the patriotic packaging for the Limited Edition Ice Dive range too.
I’m famous for my lack of brevity so I’ll try to keep my review of the new Marc Jacobs’ fragrance Bang Bang brief and to the point. Described as a fresh and sophisticated take on the orignal Bang (it has a nice citrussy opening and a reassuring, if pedestrian, sandalwoody warmth) it’s wearable enough but not as punchy as the original and, like so many fragrances today, leaves me rather underwhelmed. Of course, as with the original fragrance, it’s all about the flacon really but it’s also proof, if proof were needed, that things ain’t always better second time around.
If you fancy giving it a whirl, though, Bang Bang will be available from The Perfume Shop from 24th august priced £41 for 50 ml eau de toilette.
Few fragrances are quite as iconic as Davidoff’s Cool Water – a scent that has achieved true icon status and inspired a raft of (markedly inferior) imitators since it first hit the shelves back in 1988. Leading fragrance expert Roja Dove describes it as a ‘landmark launch’ and even as it comes of age, it remains one of the most recognisable and wearable men’s fragrances there is. In recent times, the brand has become synonymous with the face (and body) of Lost star Josh Holloway and fans of a well-honed pair of pecs can rest assured that the hugely successful relationship will continue. Yep, he’s just renewed his contract with parent company Coty Prestige for a brand new ad campaign and as these behind-the-scenes shots show, the King of Cool is still in fine fettle. Enjoy!
Oh, and here’s the finished ad! Not exactly what you’d call ugly is he?