Vitabiotics sign David Gandy as Wellman ambassador

David Gandy x Wellman 2 - Credit Tomo Brejc Studio-2Let’s face it, if you’re looking for a face to front a campaign you may as well go for the best one possible – like David Gandy’s. So vitamin supplement experts Vitabiotics must be over the moon that they’ve managed to secure him as their Wellman ambassador. “I’m proud to be collaborating with Wellman Vitamins, which I’ve used since my twenties,” says Gandy of the association. “I’m a big advocate of their products; they help me to maintain the level of energy I need for a busy lifestyle so they’re a great and reliable daily support.” I’m not entirely sure what he’s doing the picture they sent me to publicise his involvement (and I’m far too polite to offer suggestions) but I will say this; I’m personally thrilled to hear he’s a fan of Wellman products because that means I can finally say I have something in common with David Gandy.

 

 

Rafael Nadal announced as face of Tommy Hilfiger fragrance

NadalWith so many fragrances being launched every year it’s increasingly important for brands to secure celebrities or sporting heroes who can make their products stand out from the crowd – and Tommy Hilfiger has certainly served up an ace in the shape of tennis champ Rafael Nadal. As part of his role as Global Ambassador for the brand (you’ll probably have seen the underwear shots by now) he’s also fronting the campaign for Hilfiger’s  brand new fragrance TH Bold. Good choice huh?

rafael nadal

TH Bold* will be available exclusively from The Fragrance Shop from 15th September.

*Rafa not included with purchase!

Adidas Body Care secure Tom Daley as their ambassador in Olympic year

While a raft of largely unknown Olympic hopefuls are being roped in to promote everything from toothpaste to fragrance (with varying degrees of brand synergy) Coty’s Adidas Body Care brand pulled a blinder today by announcing that Britain’s youngest ever diving champion and budgie-smuggling eye-candy Tom Daley would be their ambassador.

It’s a beautiful fit – both brands are youthful, energetic and performance-driven, and a rather daring attempt to steal some of the official Olympic partner P&G’s thunder in this most special of years.

Loving the patriotic packaging for the Limited Edition Ice Dive range too.

Dolce & Gabbana’s The One Sport enters the male fragrance arena with gladiator-themed campaign

Billed as a fragrance for the modern gladiator (for which read contemporary narcissist) Dolce & Gabbana’s The One Sport, launching in the UK today, is described as being ‘fresh and clean with a musky base’ – very much how campaign model Adam Senn smells I suspect. Clearly someone at Dolce & Gabbana’s ad agency was a huge fan of Spartacus: Blood and Sand since the marketing is all about the gladiatorial spirit and is shot in an acient roman amphitheatre. Just look at the video below though. I mean, I know the ancient games were the ultimate contact sport but who’d have thought that the contact in question would be so predominantly with oneself?

David Gandy by Dolce & Gabbana: an eye-popping read

I’ve said before that I’ve never really understood the appeal of  Dolce & Gabbana house model David Gandy. But then, this morning I was lucky enough to be the recipient of the new coffee table tome that is David Gandy by Dolce & Gabbana and even I have been won over. It is, in all fairness, an astonishing book. But it’s more than that  – it’s also an astonishing historical document, providing a vivid and provocative (mostly nude or semi-nude) snapshot of the modern male.

Flick through this lavish oversized piece of adporn and you’re instantly reminded how complex and confusing that man is: rugged and honed yet soft and gentle; tough yet sensitive; straight but very, very gay; absolutely available but utterly aloof. We hear so much about modern women wanting it all yet these images reveal that men’s desire to be and have everything is just as strong.

Next to Beckham, of course, Gandy is the ultimate face of modern, multi-faceted masculinity. His ad campaign for Dolce & Gabbana’s Light Blue (a fragrance now celebrating its tenth anniversary) is one of the few truly iconic campaigns of in the last twenty years and is a testement not just to Gandy’s forceful good looks but Dolce & Gabbana’s foresight in seeing his potential as a contemporary icon.

Whilst other fragrances  scramble around to find a face – any face – to front their campaigns (Jared Leto anyone?) Dolce & Gabbana hit on a man who’s a true blank canvas for the fantasies of both men and women. The funny thing is that  Light Blue itself is merely an okay scent, not an amazing or revolutionary one. This book, then, photographic foreplay though it is, is undisputable proof that sometimes it’s the face (and pecs and buttocks and thighs) that matters anyway,  not the fragrance.

David Gandy by Dolce & Gabbana is available from Dolce & Gabbana boutiques worldwide.  Here are a few images to whet your appetite. 

Take a gander at Gandy

Personally, I can’t really see what all the fuss about David Gandy is but for those of you who can, Dolce & Gabbana are commemorating the 10th anniversary of their Light Blue fragrance by displaying a mahoosive version of the famous campaign ad on the IMAX building. To whet your appetite, here’s a behind-the-scenes shot.

It’s only there until 24th July though so if you want to see those famous pecs looking even bigger, check it out.