Aveda light the way for Earth Month

AVEDA Light the Way CandleBeing a cynical and decidedly curmudgeonly old fogey I’m always rather suspicious of brands’ charity initiatives – especially brands who say they’re giving an undisclosed percentage of their profits to a good cause. Aveda, however, are one brand that have always had their heart firmly in the right place when it comes to giving and in an admirable act of transparency (not to mention generosity) they’re donating 100% (yes, all) of the £16 RRP of their new limited edition Light The Way scented candle to the Global Greengrants Fund –  a non-profit organisation that funds groups working to solve pressing environmental problems.

Aveda have been working with the fund since 2007 so you can safely say they’re not bandwagoning either. The initiative comes as part of Aveda’s support of Earth Month this April and the candle –  a mix of warm, sweet Madagascan spice –  smells lovely so check out the Aveda site from April to grab one and to do a whole lot of good in the process.

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