Aveda Men opens new pop-up Grooming Station in London’s Fitzrovia

AVEDA___A3970-2Estée Lauder have been doing some rather clever things with their men’s brands of late. Where once they were fiercely competitive with one another, brands like Clinique For Men, Aveda, Lab Series, Tom Ford and Zegna have been happily hanging out together in a show of unity that’s both refreshing and, as it happens, extremely practical. As well as their excellent men’s grooming station in London’s Westfield White City, curated by Esquire magazine, a new pop-up Grooming Station has just, you know, ‘popped-up’ in London’s Fitzrovia.

AVEDA___A4503At its heart is an Aveda Men Barbershop where you can have express hair cuts, trims and beard tidies, but as well products from Aveda itself you can also investigate fragrance from Tom Ford and Zegna and skin care from Lab Series and Clinique, meaning all your grooming needs can be met in  one quick in-and-out visit.

Men tend to be magpies when it comes to their skin care, hair care and fragrance choices, cherry-picking products from different ranges depending on what they like and what suits their skin, so it makes perfect sense for Lauder to offer the very best of their men’s brands in one go. In a way, they’ve done the edit for you and as we all know, it’s all in the edit.

The Aveda Grooming Station is located at 6 Mortimer Street, London W1F 3JJ and l be open until August. To keep up with what’s happening there check out @AvedaUK #groomingstation

 

Aveda’s little helpers for men with thinning hair

AVEDAGood news if you’re a guy with thinning hair: one of my absolute favourite brands, Aveda, are about to launch two new products designed to meet the needs of those with thatches that, you know, ain’t quite as thick as they used to be. Since there’s a wealth of evidence to suggest that scalp health is crucial to heathy hair both products focus on maintaining a clean, healthy scalp – getting to the root of the problem you might say. The Invati Men Nourishing Exfoliating Shampoo does exactly what it says on the tin, nourishing and strengthening hair to minimise breakage whilst exfoliating the scalp with the help of salicylic acid. The exfoliation bit is useful because it helps remove the excess oil and dead skin cells that can hinder hair growth if left unchecked. As with all Aveda products it smells fantastic, too, thanks to an earthy blend of plant essences, including organic cedarwood and fir.

The Scalp Revitalizer, meanwhile, contains an ingredient that thickens the hair slightly at the root, so it appears a little fuller, whilst improving mirocirculation on the scalp to ensure the best environment for healthy hair. Right now, there’s still no scientific cure for thinning hair (gene therapy may be our best option in the future) but until there is men are going to do whatever they can to hang onto what they have – and these two products are well worth having in your grooming armoury.

Available from Aveda salons/spas and online from May.