When it comes to mass market men’s fragrances the ones that form the Eau de Lacoste L.12.12 collection are some of my favourites – in part because I like the simplicity and honesty of the fragrances. In particular, I’ve always loved the bottles, with their smooth curves, polo shirt fabric-inspired sides and iconic croc logo.
Sunny, cheerful and exuberant, Jaune, is the nearest the Eau de Lacoste L.12.12 collection has come to a bona fide summer fragrance. Fruity and juicy, with the vibe of sharp and tangy cocktail, it’s big on bitter grapefruit and coriander and there’s an apple note in there too.
Like all the fragrances in the collection it’s unashamedly commercial and is unlikely to win any awards for off-the-wall originality but for an accessible fragrance a guy in his 20s is going to wear day-in-day-out it’s certainly as good as anything else in its price range and is great for your summer hols.
Eau de Lacoste L.12.12 Jaune is available from April priced £35 for 50ml eau de toilette.
PS. Fans of Eau de Lacoste L.12.12 Vert take note – it’s now been dropped from the range so if you have a bottle use it wisely!