Following my comments about the new Gillette ProGlide razor a few days ago it seems only appropriate that, now that I finally have the King of Shaves Azor 5 Sensitive razor in my grubby little hands ahead of its official launch later this week, I should let you know what I think.
Firstly, ‘the science bit’ as they used to say in the ads. As a company King of Shaves rivals only L’Oreal in the silly made up-words stakes (if anyone at L’Oreal is listening, by the way, my dream job is coming up with ever more ridiculous ingredient names). So, not only does this particular razor feature ‘Bendology’ Technology, it also has ‘Endurium’ Nano Coatings on its blades (to make them last longer), features a blue ‘Polyastomer’ alloy handle and has (and this is my absolute favourite) an Elastomer Skin Pre-Tensioning Beard Bumper. You’ve no idea how much all this verbal silliness arouses me. Genuinely. After ‘Nutrileum’ ‘Derma Genesis’ and ‘Boswellox’ it doesn’t get much better. In fact, it’s practically turned this blog into a one-handed write.
Of course, I’ve no idea what any of this fancypants wordplay actually means and don’t suspect the average punter does either, nor will he care. He certainly won’t be reading the explanations on the back of the pack (by which time he’d have three days growth anyway). No, top of the consumer’s priorities is whether it provides a decent shave.
The answer, I’m pleased to report is yes. As an inexpensive razor (a handle plus two replacement cartridges costs a mere £6.99 – much cheaper than its rivals) it certainly does the job. I still think the Azor’s Soft Flex hinge isn’t a patch of its rivals in terms of contouring (it’s the equivalent of a clumsy lover who grabs and gropes rather than strokes and caresses) but in tough times we often have to compromise.
Bottom line, though, is that it didn’t draw blood which is certainly as much as you can ask from a razor. And I’ve grown to like its unique Y-shape design. What’s more, the Azor 5 is absolutely beautifully weighted (‘Sensubalance’ technology perhaps?).
The big downside, however, is that in addition to the five blades on the cartridge there appear to be a couple of extra ones down the side of the handle in the shape of some rather nasty ridges. What’s more, on my sample at least, there were more sharp edges where the two halves of the handle meet. This is annoying because there is a little part of me that wants it to be fantastic. Unfortunately, discovering these careless imperfections is the equivalent of a man finding out his hot date has a bristly pair of legs. But then, if you will plump for a cheap date…