The other day I had the pleasure of speaking to Jany Temime – award-winning costume designer for the new Bond film SPECTRE – about what men can learn from the way 007 dresses. We didn’t talk about the labels he wears in the movie – you can read about those elsewhere – but about what men can learn from Bond’s general style. If you want to read more (and discover how many pair of gloves Daniel had to be fitted with before the right ones were found) simply click on the pic above. This message will self destruct in 15 seconds.
I can’t decide whether it’s a testament to their power and reach, culturally, or a reflection on the inescapable joined-up nature of modern consumerism, but Bond films are now as synonymous with the partnerships they foster as the stunts and Bond Girls they feature.
The latest brand to announced an association with the franchise is Gillette who have linked up with Spectre, the eagerly anticipated 24th installment in the 007 saga, to produce Bond themed gift sets. There’ll also be a some TV spots and Bond costume designer Jany Temime will we providing some style tips from the Gillette Twitter account on Oct 10th. It’s all about having a little of that lustrous Spectre sheen rub off on the brand, of course, but since P&G, who own Gillette, are also behind the James Bond 007 fragrance brand, it’s a more predictable fit than you might think.
Normally, when a ‘new’ and ‘revolutionary’ razor lands on my desk for review, I groan inwardly because, generally speaking, there are few places to go with razor technology these days and most of the new developments trumpeted as huge leaps forward are, at best, minor tweaks made massive by over-enthusiastic marketing.
It’s refreshing, then, that the latest version of Gillette’s best-selling Fusion ProGlide does have feature something rather cute and worth shouting about in the shape of ‘FlexBall’ technology – a feature that enables the head to swivel from side to side slightly to allow the blades even better contact with the contours of the skin. The result is more a lot more manoeuverability and ultimately a much better shave. It’s eye-catching and fun to use and, frankly, anything that makes shaving more fun has got to be worth giving a go, right?
Available nationwide from February 17th.
It’s strange, but criticising Movember now seems to be a national sport in my industry. Every year at least one of my colleagues breaks ranks and has a pop at the fact that Movember has become too commercialised, has too many official partners, or that success has ruined it and that – like an indie band who come up with a multi-platinum album – it has somehow ‘sold out’. Others complain it has become a joke (wasn’t it always meant to be fun?) whilst some funsters suggest that it would simply be better to forgo the whole moustache growing part and just hand over some money charity.
It is, of course, easy to criticise a cause for not being perfect. It makes good copy and it has the allure of being controversial. It’s also fantastically mean-spittited and rather symptomatic of an industry that sees anything to do with women’s charities as worthy of praise and anything to do with men’s as either daft or cynical.
The male grooming industry has a quite pitiful record when it comes to giving anything back to the men who buy its products. Come to think of it men have a pretty pitiful track record when it comes to giving anything back to men. And this is why I’m an ardent defender of Movember. Sure, it’s not perfect – and there are brands that rub up against it for a little of its feel-good sparkle – but at the end of the day it’s one time of year when men actually get of their sorry asses and do something that helps other men. For this alone it should be celebrated rather than knocked.
So what if companies like Penhaligons, Gillette* and Kent get on board with their products? Who cares if Byron are getting bums on seats with their (rather tasty) Mo’Shroom burgers? Yes, they’re getting publicity. They may be even making a profit for themselves whilst raising funds for others (to be shocked by this is to not fully understand the mechanics of modern charity) but, hey, they’re supporting a great cause and their contribution generates a huge amount of press and publicity – and we all know that charities rely on the oxygen of publicity. On a more basic level, for me, our industry is proactively helping men, in a way that the beauty industry has been helping women for years. Whether the companies involved are doing it selflessly or selfishly, who cares? They’re doing it.
The cynicism about Movember comes into sharpest focus when compared with the industry’s attitude to Breast Cancer Awareness. Whilst sitting in the lobby of Estee Lauder’s London HQ a few weeks ago I was struck, not just by the effort that they go to in supporting that particular cause (even re-painting their front doors pink) but by their “We’re stronger together” call to arms. One of the beauty industry’s real successes is how it has united to raise funds and awareness for breast cancer charities (and by industry I mean cosmetic houses, beauty journalists, magazines etc working together to shine a light on the cause). Certainly, my industry could take a leaf out of the beauty world’s book and get behind men’s charities but it won’t if, every time it tries, scorn is instantly poured over its efforts. Just as women are ‘stronger together’ when united to combat cancer so are men. But we’re also weaker when we’re torn apart.
For more information on Movember click here.
*Last year Gillette donated over £100,000 to Movember via on pack promotions.
A Moustache is a beautiful thing, especially if you’re growing one for charity as part of this year’s Movember, but they do need a little TLC if they’re to look their best. Which is where these three useful pieces of grooming kit come in…
Kent Movember Moustache Comb, £4.50 from kentbrushes.com
With £2 from every sale going directly to Movember this dinky comb is the perfect way to keep your ‘tache neat and tidy and free of food. It makes trimming easier too. But apart from all that combing a moustache is fun and therapeutic. Fact.
Penhaligons Moustache Wax, £5 from penhaligons.com
Lightly scented with Penhaligon’s Satorial fragrance this moustache wax is the perfect way to keep your Mo looking and smelling great and is great for creating definition and taming unruly hairs. What’s more, Penhaligons will give £2 to Movember for each one you buy.
A razor and a facial hair trimmer combined this cool tool is great for mo maintenance and features three detachable combs to help you trim hair to just the right length and a precision edging blade to ensure your ‘tache always looks tip top.
For more information about Movember click here.
It could have been anything: rushing the morning shave, not wearing enough deodorant or just overdoing the aftershave, but when asked by Men’s Health what men’s biggest grooming mistake was David Beckham revealed his personal bathroom bête noir to be…overplucked eyebrows. Bad memories of the above advertising shoot maybe?
Check out the Icon Stylefile featuring Becks in the December issue of Men’s Health.
The mass-market men’s face care market has been pretty quiet of late but that’s all about to change with the launch of an entire face care range from Dove Men+Care.
I’ve been giving the products a go for a couple of weeks now and rate them really highly. Unlike many of their competitors they steer clear of strong, pungent fragrances and leave the skin feeling clean, without feeling dry, and hydrated without feeling greasy.
Especially good are the rich, creamy face washes (there are three variants, the exfoliating Deep Clean+ , Sensitive+ and Revitalise+) and the three moisturisers, with the Hydrate+ version also offering sun protection in the shape of an SPF15 moisturiser.
They’re certainly going to give brands like Gillette and L’Oreal one hell of a run for their money. And, given their quality and efficacy, rightfully so too.
The Dove Men+Care range is available now from Boots.