Beautiful things do come in small packages – just ask Unilever

image001Let’s face it, everything is getting smaller these days. This isn’t always good news (as is the case with Pringles) but it’s certainly a good thing when it comes to grooming products. So it’s nice to hear that Unilever have decided to compress their men’s deodorant and anti-perspirant brands this year as they did with their women’s ones in 2013. Each of the products pictured above has been compressed into a smaller can making them infinitely more eco-friendly and portable (at just 11cm high they’re now perfect for gym bags or office drawers).

That doesn’t mean you get less product; they’ve just squeezed a larger amount into a smaller can as part of their commitment to more sustainable formats and less propellant. Unilever aims to convert 40% of its entire aerosol portfolio to this format in 2014  –  a move that anyone who values the environment as much as fresh-smelling armpits will wholeheartedly appreciate. I know I do anyway.

Dove Men+Care take on Gillette & Nivea with new shaving range

Dove_Men_Plus_Care_Sensitive_Shave_Foam_200ml_FO_8711600734050It’s one of the most fiercely fought male grooming battle of all but that’s because it’s also one with some of the richest spoils. Yes, I’m talking about the shaving prep market.

For years Gillette, Nivea, Wilkinson Sword  and L’Oreal have been slugging it out amongst themselves, with a spirited and successful challenge from King of Shaves. But just when you thought the fight couldn’t get any meaner Unilever have entered the fray with three brand new shave products from Dove Men+Care.

Complementing the existing Dove Men+Care body care range and recent face care collection their new Shave Care Range features a low-foaming Shave Cream designed to give skin extra hydration, a Shave Gel available in three variants (Hydrate+, Sensitive+ and Revitalise+) and a convenient Shave Foam (available in Hydrate+ and Sensitive+ versions). With formulations designed to keep skin soft supply and hydrated throughout the shave and with all of the products coming in at an affordable £3.49 the battle for shaving supremacy in the UK just got a whole lot more interesting.

 

Disclosure Notice: I received a free sample of this product for review purposes

Unilever shake up men’s face care market with their new Dove Men+Care range

The mass-market men’s face care market has been pretty quiet of late but that’s all about to change with the launch of an entire face care range from Dove Men+Care.

I’ve been giving the products a go for a couple of weeks now and rate them really highly. Unlike many of their competitors they steer clear of strong, pungent fragrances and leave the skin feeling clean, without feeling dry, and hydrated without feeling greasy.

Especially good are the rich, creamy face washes (there are three variants, the exfoliating Deep Clean+ , Sensitive+ and Revitalise+) and the three moisturisers, with the Hydrate+ version also offering sun protection in the shape of an SPF15 moisturiser.

They’re certainly going to give brands like Gillette and L’Oreal one hell of a run for their money. And, given their quality and efficacy, rightfully so too.

The Dove Men+Care range is available now from Boots.

something for the fortysomethings

Following successful trials in other European counties Dove Men+Care (no, I don’t really get the name either) hits Britain with an interesting proposition – to bring ‘skin comfort’ to the over 40s.

Unilever’s big launch this year, it comes on the back of research showing that men reckon their current body washes just don’t care for their skin. Methinks the company have had to paraphrase that response somewhat. I mean, can you imagine two guys down the gym with one saying to the other: “Blimey, this shower gel I’m using is rubbish. It really doesn’t care for my skin!”? More plausibly, the research shows that men don’t much care for products that give them dry skin.

But as nice a concept as it is, for me the targeting of Dove Men+Care (and as a journalist I already hate typing that silly + thingy) is less about meeting a genuine need, even if our skin does become drier as we age, than it is about identifying an obvious gap in the market (Lynx has the younger end sewn up) and exploiting it for all it’s worth.

Of course, what men think of it is irrelevant really because I very much suspect that it’s going to be women who will be buying it for their partners rather than the men buying it for themselves anyway. I can count the number of men who ‘care’ about their skin in a sensitive, loving way on one finger, let alone one hand. And calling one of the shower gel variants ‘Clean Comfort’ (that’s a soap powder name surely?) is way off the mark if you ask me.  But hey, I’m here to be proved wrong…..

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Dove For Men…now ain’t that butch?

Coming to a store near you soon….

Yes, they’ve already road tested it in Italy and rumour is it’s on its way here too. Not sure about the name though. Sounds about as masculine as Tampax For Men to me but I could be wrong….

Incidentally, I’m reliably informed that the video below is nothing more than a marketing project done  by students a few years back and is no reflection of what Dove may do ‘if’ they were to launch a men’s range.  Seemingly, The Dove Men + Care brand (as seen in Italy) has been registered with the Intellectual Property office however…

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