Two great new fragrances for summer ’17

In the last ten years the release of summer-appropriate fragrances has become as much a part of the holiday season as sandals, strawberries and horrifying sartorial slip ups (why are British men so bad at dressing for summer?). In fact, without a clutch of light, crisp and zingy scents summer just wouldn’t be summer. I’ve written about some of those on offer this year for my summer fragrance round up over on fashionbeans.com but new ones seems to pop up every day – like these two new numbers from Tom Ford and Azzaro.

Ford’s offering (and I can barely keep up with the amount of new launches appearing from his Private Blend Collection these days)  Mandarino Di Amalfi Acqua (£139.50 for 100ml EDP from John Lewis) is a reworking of Mandarino Di Amalfi featuring a hint of mint to give it a cool watery freshness. It’s delightfully  fresh, citrusy and herbaceous and as with the aqua version of Neroli Portofino, the frosted blue bottle is about as evocative of summer as it gets. I know several people who actually prefer the aqua versions of Ford’s fragrances to the originals so if you’re mad for Mandarino you certainly might want to give it a try.

As for Azzaro Chrome Pure, well, if you read this blog regularly you’ll be aware of my views about Azzaro’s (somewhat controversial)  last fragrance Azzaro Wanted. If not you can read them here). Thankfully, Chrome Pure (£43 for 50ml EDT from Debenhams) sees the brand on safer – and slightly more sophisticated – ground. The bottle is simple, yet elegant, and the fragrance itself is a ferociously commercial blend of bergamot, mandarin,  akigala wood (a note created by fragrance company Givaudan which has its origins in patchouli) and tonka bean. Okay, it’s not a blend that’s likely to win any awards for originality but it is guaranteed to win some fans for its sheer wearability. Almost as refreshing as the fragrance, though, is the ad campaign. As with the ads for the original Chrome fragrance, it eschews the barely-clothed male/female clichés that have been a staple of fragrance advertising for so long, for a gentle, in-the-moment father/son thing instead. In character, it couldn’t be further away from Azzaro Wanted and for that alone it’s worthy of praise.

 

 

Aveda Men opens new pop-up Grooming Station in London’s Fitzrovia

AVEDA___A3970-2Estée Lauder have been doing some rather clever things with their men’s brands of late. Where once they were fiercely competitive with one another, brands like Clinique For Men, Aveda, Lab Series, Tom Ford and Zegna have been happily hanging out together in a show of unity that’s both refreshing and, as it happens, extremely practical. As well as their excellent men’s grooming station in London’s Westfield White City, curated by Esquire magazine, a new pop-up Grooming Station has just, you know, ‘popped-up’ in London’s Fitzrovia.

AVEDA___A4503At its heart is an Aveda Men Barbershop where you can have express hair cuts, trims and beard tidies, but as well products from Aveda itself you can also investigate fragrance from Tom Ford and Zegna and skin care from Lab Series and Clinique, meaning all your grooming needs can be met in  one quick in-and-out visit.

Men tend to be magpies when it comes to their skin care, hair care and fragrance choices, cherry-picking products from different ranges depending on what they like and what suits their skin, so it makes perfect sense for Lauder to offer the very best of their men’s brands in one go. In a way, they’ve done the edit for you and as we all know, it’s all in the edit.

The Aveda Grooming Station is located at 6 Mortimer Street, London W1F 3JJ and l be open until August. To keep up with what’s happening there check out @AvedaUK #groomingstation