A while back I reported that Coty had signed up top diving totty Tom Daley as ambassador for their Ice Dive bodycare range (see here for details). Well, here’s a glimpse of the new print ad. Champion innit?
While a raft of largely unknown Olympic hopefuls are being roped in to promote everything from toothpaste to fragrance (with varying degrees of brand synergy) Coty’s Adidas Body Care brand pulled a blinder today by announcing that Britain’s youngest ever diving champion and budgie-smuggling eye-candy Tom Daley would be their ambassador.
It’s a beautiful fit – both brands are youthful, energetic and performance-driven, and a rather daring attempt to steal some of the official Olympic partner P&G’s thunder in this most special of years.
Loving the patriotic packaging for the Limited Edition Ice Dive range too.