Nivea goes back to its roots for redesigned men’s range

NFM-81387-100ml-04500-Tube-sRGBLike most brands Nivea Men hasn’t been able to resist the temptation to fiddle with this appearance over the years in an attempt to keep itself fresh and contemporary and  to remain eye-catching in an increasingly busy marketplace.  Like most brands who do this it has also discovered that, in reality, the first thought is actually the best thought.

NIVEA for Men Logo 2007 SPOTSo it should come as no surprise that Nivea Men has returned (after a brief stint as Nivea For Men and some rather non-descript logos) to the fuss-free design of the 1920s blue roundel logo, as seen on the Deep Cleansing Face Wash above.

By way of flagging up the change they’ve had to add the word “originals” (presumably in case some customers thought they’d stumbled  across some dodgy old stock) but other than that I think it looks great. Please Lord, let’s hope this isn’t a faddish nod to The Great Gatsby and current twenties-mania though. Nivea, old sport, do stick with the new look – even if it is your old one.

How to groom like Gatsby

Alongside Star Trek Into Darkness it’s the film everyone’s talking about right now and since Jay Gatsby’s look is a little easier to emulate than Spock’s (copying those pointy ears is hard) I thought I’d focus on how to groom like The Great Gatsby rather than how to Vamp it up like a Vulcan. So to discover how to get the Gatsby look check out my piece for MATCHESFASHION by clicking on the pic below.

GATSBY