Terre d’Hermès 2019 Limited Edition: showing that bottles can be beautiful

It’s a conundrum all successful fragrance brands have to contend with these days: how do you maintain interest in your product, especially if that product has been around for a while and hasn’t actually changed for yonks?

Thirty years ago this wasn’t a consideration in the same way it is today. For one thing, there weren’t as many brands competing for the same shelf space as there are now. There certainly weren’t as many launches and there were far fewer ‘flankers’ (variations on particularly successful fragrances) too. Most significantly, though, people didn’t have such short attention spans back then. We didn’t crave newness in quite the same way as we do now but, hey, that’s marketing and the mind-altering effects of social media for you.

Anyway, given that keeping interest going in your brand is so essential today you can see why many fragrance houses look to special limited editions to keep things fresh and dynamic and to grab a few column inches or, given the industry’s current obsession, Instagram stories. A few brands are masters of this (Gaultier and Dunhill to name two) but this year’s Limited Edition bottle of Terre d’Hermès is a masterclass in how to make an old bottle look both irresistible and collectible with just a few simple tweaks.

The work of English designer and illustrator Liubov Edwards, the bottle design features a raft of small metallic squares and diamonds positioned on transparent glass. Only half of the bottle is printed on each side giving a clever three-dimensional aspect to the design and, if you look carefully, forming a letter H. It’s brilliantly thought out and executed (the  fragrance is all about the elements and the diamonds are meant to represent squares distorted by the wind) and, for me at least, is reminiscent of the early work of iconic graphic designer Peter Saville, particularly his work on early OMD record sleeves.

The fragrance itself, of course, is amazing (it’s one of the few contemporary fragrances worthy of the label ‘classic’) so the limited edition bottle is really just the icing on the cake, making it the perfect purchase for existing Terre fans whose current bottle is running a little low, or for those with slightly shorter attention spans just looking for something eye-catching to grace their bedroom dressing table. Influencers will be pleased to know it’s a dream to photograph too.

 

The 2019 Limited Edition version of Terre d’Hermès is available from February as both an eau de toilette and eau de parfum. 

Note: all products are sent to me as review samples from brands and PR agencies unless otherwise stated.

 

The Perfume Shop’s best selling male fragrances

If you’ve ever wondered what the most popular fragrances for men are wonder no more. At a brilliantly organised event to celebrate The Perfume Shop’s 20 years in business and to showcase upcoming launches and the best of this year’s summer fragrances, I came across this display, featuring the shop’s perennial best sellers. They’re in no particular order but what resides in this case gives you a great steer on what British men are using and includes some of my own personal favourites.

From top left: Chanel Allure, Armani Code, Terre D’Hermes, Joop!, Dolce & Gabbana Light Blue, Boss Bottled, Dolce & Gabbana The One, Jean Paul Gaultier Le Male, L’eau d’Issey Pour Homme, Davidoff Cool Water, Paco Rabanne 1 Million.

For more info on the fragrances go to www.theperfumeshop.com

Insider Interview: Celebrity hair Stylist Oliver Woods

As well as being Garnier Fructis’ Style’s Celebrity Stylist, Oliver Woods has dressed the tresses of some of the world’s leading stars including Robbie Williams, Jude Law and Daniel Craig. He’s also a thoroughly lovely chap. Here he answers a few questions for my regular ‘insider interview’ spot.

GG: What’s the biggest mistake men make when it comes to looking after their hair?
OW: They don’t use conditioner very often, plus they over-do it on the product. Golden rule: a little bit is better than a lot!
GG: What’s your best tip for great-looking hair?

OW: Don’t over-wash your hair. People tend to wash there hair every day but it’s not necessary as you’re just washing out  the natural oils. Every other day is much kinder to the scalp as well.

GG: Which male celeb do you reckon has the best hair style at the moment?

OW: Robbie Williams, for his timeless look.
GG: What’s your best tip for men whose hair is thinning?

OW: Cut it short if possible, it will thicken it up.

GG: Favourite styling product at the moment? I love using a clay at the moment, it’s all about the matte effect.

OW: I like using the Garnier Fructis Style Work it! Twisted Clay.

GG: What are your favorite men’s fragrances?

OW: I love Terre d’Hermes because it has a great freshness, I spray Chanel L’Egoiste just after I’ve been to the gym and I feel like a new man and Dior’s Eau Sauvage is The Daddy –  it keeps me cool calm, and collected.

GG: Next big thing in male haircare?

OW: I love the 50’s rockabilly style at the moment and it’s everywhere in the East End/Soho. It’s even translating into women’s hair styles at the moment.

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