Floris’ new luxury Violet Concentrated Mouthwash: swish isn’t the word.

We all have certain smells and tastes we love. For me it’s the uniquely floral smell and taste of violets. I’ve always loved both. Swizzel’s Parma Violets – a childhood obsession – are still one of my favourite sweets, while violet is one of the key notes in my all-time favourite fragrance, Grey Flannel. So you can imagine my excitement on discovering that Floris are to launch a new violet-flavoured Concentrated Mouthwash.

The last word in luxury when it comes to oral care, the fluoride-free mouthwash was inspired by a recipe found in the Floris archives and features a blend of essential oils which provide an effective anti-bacterial and breath-freshening mouthwash. At £40 it’s a considered purchase for sure but then a little goes a very long way (you add just 5 or 6 drops to a glass of water) and at least you won’t get the horrible ‘ooh-ah, ooh-ah’ mouth burn associated with some cheap washes. Best of all, of course, you get the amazing, unmistakable taste of violets – which beats boring old peppermint anytime. In my book anyway.

Floris Violet Concentrated Mouthwash launches in April, priced £40 for 1oo ml. For more info go to florislondon.com

 

[A gifted press sample of this product was provided for review purposes.]

Ask the Guru: How do I beat bad breath?

It’s one of the most common grooming nightmares so here are five simple ways to halt the halitosis…

Gargle Using a mouthwash doesn’t just freshen breath it dislodges trapped particles of food. What’s more, if you use a product like Dentyl Active Ultra Cleanse (£4.38 for 500ml from boots.com) which contains an antibacterial ingredient, it’ll stop bacteria going to work afterwards too. Opt for an alcohol-free one. “Not only has alcohol been linked to mouth cancer, it dries out the mouth too making you more likely to get bad breath,” says Dr Uchenna Okoye, Clinical Director of the London Smiling Dental Group.

Go interdental Brushing’s all very well and good but it can leave up to 40% of your tooth surfaces uncleaned and it’s often the gaps between teeth that harbour odour-causing bacteria and decaying food. Yet according to a Listerine survey over 18 million never floss. If you find flossing  fiddly Okoye recommends using a pre-loaded picks like Crest Glide Floss Picks (£3.99 for 20 from amazon.co.uk) which spare you having to wrap the stuff around your fingers.

Kiss. Or chew According to a study by the Academy of General Dentistry a bit of tonsil tennis may be able to prevent tooth decay and minimise bad breath by stimulating saliva production – saliva being a natural source of bacteria-busting enzymes. If you’ve nobody to snog try chewing some sugar free gum like Wrigley’s Orbit Complete with xylitol, 69p from tesco.com. “Ones containing Xylitol are especially good as it actually slows down growth of bacteria,” says Okoye. It’s not as much fun as kissing, obviously, but works just as well.

Go for tongues In most cases 85% of cases bad breath actually originates from the tongue not the teeth or gums. “The tongue has lots of grooves and crevices for bacteria to lurk on so clean it regularly,” say Okoye. You can use your toothbrush but the best way to remove bacteria is with a tongue scraper like Oolitt Excel Tongue Cleanser, £3.56 from amazon.co.uk

Spray don’t pray Lots of things can help you prevent bad breath when you’re on-the-go (Okoye recommends chewing on cardamon pods or fennels seeds) but if you’re looking for an effective pocket breath freshening spray try Retardex Oral Spray, £2.65 for 8.3ml from chemistdirect.co.uk. “It’s designed to eliminate and not just mask odours and is the only thing I have found that immediately cures garlic breath,” she says.

Would you buy toothpaste from these people?

I don’t know whether you’ve caught this new Oral B Pro-Expert Toothpaste ad but in case you’ve missed it I thought I’d share it with you because it’s one of the funniest ads currently on TV. Watch how everyone eschews any semblance of relaxed naturalness in favour of some the best over-acting and exaggerated lip-synching seen outside of Ru Paul’s Drag Race. In fact, bespectacled Nicky Hambleton-Jones is just about the only thing natural about it (even with that delightfully quizzical eyebrow).

No word of a lie, I genuinely thought it was a spoof when I first saw it, especially given that the the guy from the British Dental Foundation looks like David Walliams doing a Little Britain character. And who in God’s name cast the guy in the white coat?! He can barely get the words ‘Stanislavski (or whatever) complex’ out let alone explain what it is. And I mean, if you were looking for someone to promote a toothpaste would you really opt for someone with teeth that look like they could chew an apple through a letterbox?