Shields up! Protect your skin this summer with FIT’s new Sun Protect Serum

unspecifiedFor men, the quest to find the perfect sunscreen isn’t always as straightforward as one might think. With our skin both oilier and hairier than women’s, the texture and stickiness of products if often a deciding ‘factor’ (if you’ll forgive the pun) in our choices; the ideal product being something that offers high SPF, broad-spectrum protection but which is lightweight, non-greasy and transparent on the skin. And

in terms of what men need from their suncare FIT Skincare‘s new Sun Protect Serum is a product that ticks every box.

FIT SUN PROTECT 2 (1)The first sunscreen serum created for men, it offers a broad spectrum, five star UVA rated, SPF 50 sunscreen to protect you from both the sun’s burning UVB rays and the UVA ones that age your skin; it leaves absolutely no greasy or unsightly white residue (if anything it leaves skin with a matte finish) and has a barely there fragrance that vanishes altogether after a couple of minutes. This last bit is a big bonus in my book since I’ve worn sun products in the past that smelt of everything from Digestive biscuits to – nightmarishly – curry powder. The scent of one I road-tested a couple of years ago mysteriously attracted so many flies I looked like Pig Pen from Peanuts!

FIT SUN PROTECT 2 (2)On top of these pluses FIT’s Sun Protect Serum uses cutting-edge ‘micro encapsulation technology’ that helps provide more evenly spread protection and also  contains antioxidants, hyaluronic acid and FIT’s unique OXY-FIT-10 oxygen delivery system – a few bonus features that help defend against the dehydrating and DNA-damaging effects of the sun. In terms of summer skincare it way well be your ultimate defence shield.

FIT Sun Protect Serum SPF50 is available now from fitskincare.co.uk

A Grooming Guru/FIT Skincare For Men Sponsored Post 

Don’t be a disaster when it comes to sun protection – be a triumph instead!

NO DICEThe other day I wrote a piece about how rubbish men are at protecting their skin from the sun (you can read it here) but what I forgot to mention is that, sometimes, what puts men off sun protection products is the way those products actually smell and feel.

Things have improved massively since the days of claggy creams that stank to high heaven and got matted in your body hair, of course, but many brands still have a few, er, “issues” with their products (there’s a Nivea spray I used to use religiously until I realised it had a faint whiff of chicken jalfrezi, for example).

Anyway, New Zealand brand Triumph & Disaster sent me their No Dice SPF 50 Sunscreen For The Face to try the other day and I must say I’m rather impressed. Light as a feather, it’s totally non-greasy, doesn’t leave any visible residue on the skin and is virtually odourless too. Offering factor 50 protection (and with rather cool packaging to boot) it’s now become one of my favourite summer skincare essentials.

 

Available from nivenandjoshua.com