Get out what you put in with new skincare brand PROVERB

The other week in my column for The Sunday Telegraph’s Stella magazine I wrote about the amazing rise of British male grooming brands in the last twelve months. Sadly, just missing the deadline for the piece was Proverb – a new skincare brand that launched in October. The brainchild of husband and wife team Luke and Kirstie Sherriff – he a former rugby pro and she someone with over 20 years experience in the beauty industry – along with Ben Burch, a former rower for Great Britain, it takes its primary inspiration from the world of sport (and sports nutrition) as well as the proverb ‘you only get out what you put in’. Hence the name.

“A good skincare regime starts with the truthful recognition that results come from ‘inside out’ – your skincare products combined with supplements, diet and water intake – not one without the other,” says Kirstie, summing up the ethos behind the brand and offering, in the process, a refreshingly 360 view of men’s skincare in 2017.

The range features six products: a Skin Defining Facial Scrub; an Oil Balance Pro Moisturiser; a Strengthening Skin Serum, a Hydration Pro Moisturiser;  a Cleanse & Shave Nutrient Mud and a Skin Resistance Training Supplement.

Out of all of these it’s the last two of that stand out most for me. Given Proverb’s inside out approach and their sport influences it was inevitable some form of supplement would be in the line up, and with few other brands including one it certainly gives the range a point difference. The Skin Resistance Training Supplement is much more than just a collection of skin-friendly vitamins though; it also includes hyaluronic acid, which is crucial for skin health, and resveratrol – a powerful anti-oxidant, included here for its anti-ageing benefits.

The putty-coloured Cleanse & Shave Nutrient Mud, meanwhile, has become a favourite product of mine, partly because of its smooth, creamy texture and smell (it reminds me a bit of unbaked cake mix – which I love) but also because of its multi-functionality. As well as being a great cleanser it also doubles up as a shave cream which, because it contains ingredients to calm and nourish skin, reduces the stress put on skin by shaving. Although it’s not flagged up as a face mask I also treat it as one – applying liberally and letting it sit on my skin for five minutes to give the kaolin and hectorite clays it contains time to suck up any grease and grime, before washing it off.

With prices ranging from £30 – £65 Proverb is very much at the premium end of men’s skincare but then you’re paying for the well-thought out formulas, which include the brand’s Lycoprotene complex, created from fermented tomatoes, and the protein-rich egg white albumen, and the use of natural and organic ingredients. Plus, of course, in buying British you’re supporting our economy, which can’t be bad in this time of pre-Brexit uncertainty. So if you’re a grooming-junkie looking for a new brand to try give it a go. After all, as another very famous proverb says, if you never try you’ll never know.

Proverb is available from proverbskin.com with products starting from £30.

Rafael Nadal announced as face of Tommy Hilfiger fragrance

NadalWith so many fragrances being launched every year it’s increasingly important for brands to secure celebrities or sporting heroes who can make their products stand out from the crowd – and Tommy Hilfiger has certainly served up an ace in the shape of tennis champ Rafael Nadal. As part of his role as Global Ambassador for the brand (you’ll probably have seen the underwear shots by now) he’s also fronting the campaign for Hilfiger’s  brand new fragrance TH Bold. Good choice huh?

rafael nadal

TH Bold* will be available exclusively from The Fragrance Shop from 15th September.

*Rafa not included with purchase!

Molton Brown launch new men’s collection

BALANCING_FACEWASH-100ML-MR053-PRINT

Probably emboldened by the success of their Sport range last year (despite the mysterious and rather hasty withdrawal of the Body-Warming Sportbalm) Molton Brown have just launched a raft of male grooming products anchored in the shaving routine. Their new Men’s Grooming Collection features seven products and includes everything from a Balancing Face Wash and a Deep-Clean Face Scrub to a Post-Shave Recovery Balm. The packaging is classy, the products nicely but not overly-scented and there’s pretty much everything you need to create a basic grooming routine. Recommended.

For more info to moltonbrown.co.uk

Coming soon…The Molton Brown Sport Collection

MOLTON BROWN SPORT COLLECTONSo iconic is Molton Brown‘s Re-Charge Black Pepper Body Wash that everything the company releases has to be judged against it. A firm favourite with men (and the recipient of a clutch of Men’s Health Grooming Awards) it’s a truly fabulous product and one that’s just as good after a late night or long flight as it is after a work out. So their latest Sport Collection – aimed specifically at active types – has a lot to live up to.

A trio of high-performance products the range features a 4-in-1 Sportwash, muscle-warming  Sportbalm and obligatory Anti-Perspirant Stick, each featuring the refreshing scent of cassia bark, nutmeg and lime. Of the three products the 4-in-1 Sportwash is by far the most interesting. In keeping with the current trend for multi-fuctional grooming products it not only acts as a shower gel, shampoo and facial cleanser but as a transparent shaving gel too.

As a range it’s great and is certainly a welcome addition to any gym or sports bag but does it live up to the aforementioned Black Pepper Body Wash? Well, let’s just say they set the bar mighty high with that product…

The Molton Brown Sport Collection is available from Niven & Joshua.

Disclosure Notice: I received a free sample of this product for review purposes

Give your skin a sporting chance with Palmer’s MEN Cocoa Butter Formula Body & Face Lotion

PALMER'S MEN BODY & FACE LOTIONWhenever people ask me what my best grooming tip is I often fire back with one simple word: moisturise! Of all the steps you can take to protect your looks it’s the probably the most important and, luckily, the simplest too.

It’s no good just looking after the stuff on your face though: you need to take care of the skin on the rest of your body too. This is especially important if you’re a gym-goer and shower a lot (all that hot water can strip skin of its natural oils) or play a lot of outdoor sport and subject your extremities to the elements.

Palmer’s MEN Cocoa Butter Formula Body & Face Lotion is the perfect way to moisturise both your face and body with one easy-to-use product. Containing skin-nourishing Vitamin E and high-quality Cocoa Butter it smells great and is ideal for keeping skin in tip-top condition, whether you’re an office worker or a rugby pro.

And speaking of rugby, to celebrate the Six Nations and the forthcoming Lions Tour Palmer’s are running a great competition where you can win one of 20 Palmer’s ‘Be Smooth’ packs (featuring a 250ml and 400ml Palmer’s MEN Body & Face Lotion, along with other Palmer’s products,  plus a selection of Kooga Rugby products including a rugby ball, watter bottle and sports bag. There’s also a Grand Prize you really won’t want to miss out on! For more info click here.

Palmer’s MEN Body & Face Lotion is available in the Bodycare section of the larger Boots, Sainsbury’s and Wilkinson.

 

L’eau d’Issey Pour Homme Sport – it’s not right but it’s okay

There are many conventions in the world of male fragrance. One is to launch a ‘sport’ variant somewhere down the line once your signature fragrance is successfully established. Why sport? Well, the assumption, of course, is that ‘sport’ is something that all men ‘get’ (the other variant buzzwords being ‘intense’ or ‘extreme’). To the major fragrance houses ‘sport’ is masculine and reaffirming and therefore safe and sellable. To me this sounds like blunderbuss marketing but hey, it clearly works so who am I to knock it?

Bizarrely, the word ‘sport’ has now become shorthand for a fragrance that is ‘light’ or ‘fresh’ or ‘invigorating’, mainly, one assumes, because it sounds a lot (and I love using this word) butcher. And it’s a winning formula, with almost every brand trying to crowbar a sport fragrance into their protfolio – with varying degrees of brand synergy.

Chanel Allure Homme Sport, for example, shouldn’t work but does. With Lacoste Essential Sport there is a natural fit but in Dolce & Gabbana’s case, as with The One Sport, it’s all smoke and mirrors and nice gladiatorial ads (the fragrance itself being mind-bogglingly dull). There are some brands, though, where the notion of a sport fragrance seems, if not laughable, then just plain wrong.

Which brings me neatly on to the latest fragrance from Issey Miyake, titled – you guessed it – L’eau d’Issey Pour Homme Sport. Given Miyake’s place in the fashion world this to me this is as incongruous as Greggs offering an organic veg bulgur wheat pasty (i.e. unlikely and just plain wrong). And the fact that the apparent concept behind it is not about sport itself so much as the ‘energy, intensity and emotion’ behind sport kind of suggests that no-one else thinks it’s an entirely comfortable fit either – even with its delightfully sporty lid.

The irony is that the fragrance itself – a woody, citrusy number with sparkling bergamot, grapefruit and warm vetiver and cedar –  is okay (in a generic men’s fragrance kind of way) which is where my Whitney-inspired title for this post comes from. Okay fragrance, shame about the concept.

L’eau d’Issey Pour Homme Sport by Issey Miyake will be available from 30th April.