Quite often when I review scented candles or diffusers the reaction I get is “sounds nice but they’re so expensive!” Given that good candles can set you back £35 or more it’s a fair comment, especially in these difficult economic times. With this in mind Jonathan Ward – a man who’s a true wiz with wax – is to launch a diffusion line of candles offering customers the chance of accessing his luxury brand at slightly lower price point.
The range still has the features Jonathan Ward is famous for (the double wicks, clean burning wax and complex, multi-dimensional fragrances) but the candles cost a mere £16 and the diffusers £20 making them roughly half the price as the mainline collection.
Thoroughly English, the collection of six candles is inspired by all things native (hence names like Dorset Shore, Mightnight Sherwood and Vintage Tweed). Woodstock, above, is a blend of aromatic English woods like oak and birch along with patchouli and forest flowers like bluebell. Inexpensive maybe but certainly not unsophisticated.
The “J” range by Jonathan Ward will be available from www.jonathanwardlondon.com from April 15th.