Imedeen announce rugby star Ugo Monye as brand ambassador

ugoIMEDEEN MANAGEMENT, £40.80Imedeen today announce the appointment of Harlequins rugby player Ugo Monye as brand ambassador for their Man-age-men one-a-day skin supplement.

I met Ugo at a function a couple of years ago and as well as being built like a fire truck he’s a fantastically sharp, funny and dapper guy with bags of charm and charisma. He’s also genuinely into his skincare and personal grooming.

“Health, fitness and looking good is at the top of my radar,” he says. “I turned 30 last year and I don’t want to start seeing the effects ageing has on my skin.” Hence the choice of Imedeen man-age-ment which is the perfect supplement if you’re looking for an insurance policy against the ravages of time. Anyway, he’s a great choice so well done Imedeen for snapping him up.

Give your skin a sporting chance with Palmer’s MEN Cocoa Butter Formula Body & Face Lotion

PALMER'S MEN BODY & FACE LOTIONWhenever people ask me what my best grooming tip is I often fire back with one simple word: moisturise! Of all the steps you can take to protect your looks it’s the probably the most important and, luckily, the simplest too.

It’s no good just looking after the stuff on your face though: you need to take care of the skin on the rest of your body too. This is especially important if you’re a gym-goer and shower a lot (all that hot water can strip skin of its natural oils) or play a lot of outdoor sport and subject your extremities to the elements.

Palmer’s MEN Cocoa Butter Formula Body & Face Lotion is the perfect way to moisturise both your face and body with one easy-to-use product. Containing skin-nourishing Vitamin E and high-quality Cocoa Butter it smells great and is ideal for keeping skin in tip-top condition, whether you’re an office worker or a rugby pro.

And speaking of rugby, to celebrate the Six Nations and the forthcoming Lions Tour Palmer’s are running a great competition where you can win one of 20 Palmer’s ‘Be Smooth’ packs (featuring a 250ml and 400ml Palmer’s MEN Body & Face Lotion, along with other Palmer’s products,  plus a selection of Kooga Rugby products including a rugby ball, watter bottle and sports bag. There’s also a Grand Prize you really won’t want to miss out on! For more info click here.

Palmer’s MEN Body & Face Lotion is available in the Bodycare section of the larger Boots, Sainsbury’s and Wilkinson.

 

Real men wear face masks don’t ya know?

Much has been said about the constant need for male grooming brands to ‘butch up’ their products to make them acceptable to the average bloke in the street and though we’ve come a long way, most brands still use hyper-masculine brand ambassadors to give everyone else permission to use ‘beauty’ products. If you want proof this trend is still going strong just check out the campaign for Montagne Jeunesse’s new face packs for men.

Featuring five separate masks to give skin a deep clean, tackle blackheads, perk up morning-after skin, rescue tired eyes and deal with blemishes, the masks have been ‘put through their paces’ by the Cardiff Blues Rugby Team. So clearly, if they past the locker room test they must be ok.

Ironically, of all sports, rugby always comes across as the most metrosexual one to me, with the majority of players comfortable enough in their own masculinity not to give a damn about appearing ‘girlie’.  Ex-Lion Gareth Thomas’ coming out was greeted with a chorus of  ‘so whats’ and Ben Cohen, though straight, is a champion of LGBT equality. So the use of  rugby players in campaigns like this strikes me as being both perfectly natural but surprisingly tame. Imagine the impact if the line up above had been Millwall players. And how everyone would have reacted then. Just saying.

The five masks are available from www.montagnejeunesse.com priced £1.09