Remember me moaning about that appallingly cheesy Right Guard ad? Well, I’ve finally found it online. So here it is for your delectation. It really is absolute pants. But at least that dog is excited by it…
Now, forgive the rant but I simply have to get something off my chest. It’s about that new Right Guard ad.
It takes a lot to annoy me, it really does, but frankly my daily televisual experience is being utterly ruined by those God-awful Right Guard 3-D Antiperspirant ads (the one where Mr Average leaves his bathroom only to split into three different personalities – father, co-worker and all-round top bloke. It’s like Flora Rheta Schreiber’s famous multiple-personality masterpiece Sybil, only without the douche and the happy ending.
But it’s not this naff ad-land vision of the modern, multi-tasking man that gets my goat, it’s the cheesefest of a strapline. I can barely bring myself to write it but here goes…‘for all the men you are’. Good God! It’s like a second rate ‘The best a man can get’ but without the redeeming catchiness or, I suspect, the longevity. Quite frankly (and appropriately given the context) it stinks.
And I so wanted to be able to provide a link to the ad so you can relive its glorious crassness for yourselves but try as I might I can’t seem to find it online. I did spot something labeled ‘funny commercial (Right Guard)’ on YouTube but that clearly can’t be it. So I can only assume it’s hiding. Wonder why?
PS. I used Right Guard once and ended up smelling like a Cornish pasty. True.