Diamonds are forever – especially when they’re of the Armani variety

If you read this blog regularly, you’ll know I love moaning about the state of the male fragrance industry. The laziness of some of the big fashion houses never seems to amaze me. These days it’s all fragrance by focus group (I was horrified recently after listening to one house’s fragrance expert explain the whole sordid process of scent by consensus) but, not all houses are the same. Armani may be huge but its fragrances always manage to have oodles of integrity. Armani Code is one of the sexiest fragrances I’ve come across and successive fragrances from the label have always been worth wearing.

The latest offering, from Emporio Armani this time, is Diamonds Black Carat For Men The 50 ml version comes in the dinkiest, sexiest little bottle imaginable and the fragrance within is sweets, spicy, warm and sensual. It actually reminds me of a Mugler fragrance – all choclately and edible (a fact borne out by a cocoa bean note) though there’s Szechuan pepper in there too so fans of spicy fragrances will be happy too. Recommended.

Emporio Armani Black carat For Men is available nationwide from September priced £46 for 50 ml eau de toilette.