Bulldog address shaving’s elephant in the room with new Bamboo Razor

Anyone who follows my writing will know that I’m a huge fan of grooming brand Bulldog Skincare For Men. Not only do I love their excellent Original Moisturiser (there’s always a tube of it in my bathroom cabinet) I love their affordability, animal-friendly credentials and the chutzpah they’ve shown in taking on the big boys of skincare – and how they’re winning. Plus, of course, they’re a British brand (and we all understand the importance of buying British now that Brexit is  less than a year away.) So I’m thrilled to see that they’re about to enter the highly competitive razor market this summer with their Original Bamboo Razor.

With five tempered steel blades, a lubricating strip and a flexible head, it offers everything you want from a razor (i.e. a decent, smooth shave) but what sets it apart from other brands is its eco-credentials. No razor is perfect when to comes to sustainability but Bulldog are the first major grooming brand to at least try to lower shaving’s environmental impact in a meaningful way. As well as having a natural, non-plastic bamboo handle, for example, the packaging is kept to a minimum and is made from fully recycled stock, using environmentally friendly inks. Couple that with Bulldog’s shave products, which are certified by Cruelty Free International, suitable for vegans and are free of synthetic fragrances or artificial colours and you’re just about as near to a guilt-free shave as you can get at the moment.

Needless to say, we still have a long way to go to reduce the environmental impact of the daily shave (in the US alone two billion razors are tossed into landfill ever year while the amount of plastic used in both product and packaging is still ridiculously excessive) but it’s a start. I wrote about how we might all want to move towards a zero-waste bathroom in my column for Balance magazine recently, and I care passionately about the need to consider the environmental impact of our beauty and grooming regimes, so I applaud anyone who’s at least trying to make a difference, however incremental.

Shaving brands tend to be great at pumping money into snazzy social campaigns and high-profile sports sponsorships but woefully behind-the-curve when it comes to addressing the elephant in the room: the environmental impact of their products. With customers increasingly conscious of the need to reduce waste that’s a real mistake and one that I suspect will cost them dearly in the future. On this issue, as they were in offering more natural grooming products to the masses, Bulldog are once again leading from the front.

Bulldog’s Original Bamboo Razor is available from Boots stores nationwide from August, priced £12.

 

Wilkinson Sword add controllable power to their Hydro 5 razor

Given the fact that I have a beard and therefore only use a razor on my cheeks (yes, the ones on my face) it’s fair to say razors rarely get me excited. But I feel as though I have a certain responsibility to report what’s going on in the shaving market so I’m here to tell you Wilkinson Sword have a new version of their Hydro shaver out.

I’m actually a big fan of the Hydro – it’s the razor I use myself to do the bits around my beard thesedays – but I use the manual version. Battery-powered razors have always left me a bit cold. But if you’re a fan of them you’ll love the Hydro 5 Power Select because it’s the first razor that enables you to customise the vibrations.

Featuring a built-in microprocessor the Hydro 5 Power Select allows you to switch at will between three levels of blade vibration. What’s more, it also tells you when the battery’s running low. Sadly, it won’t tell you which direction to shave in (now there’s an idea!) but it’s undoubtedly one step closer towards the ultimate “bespoke” shave.

The Wilkinson Sword Hydro Power Select costs £12.99 and is available from all good supermarkets and retailers nationwide.

Tattoos rule the shaves!

David Beckham’s impressive sleeves aren’t the only ink to be splashed all over ads for grooming gear thesedays. More proof of how accepted tatts have become in the mainstream media comes in the shape of King of Shaves‘ ad for their Azor razor featuring British sprinter James Ellington. Looks sharp doesn’t he?

Want to slash your shaving bills? Will King’s “King of Shaves SUB” might be the answer

With Britain in a double-dip recession and belts tightening across the land, value-for-money grooming has never been more important. I talked to King of Shaves supremo Will King about his new initiative, King of Shaves SUB, which aims to help men everywhere ‘save while they shave’. 

GG: I think we’re all agreed that times are hard Will. In what ways do you think the current economic climate has affected the way men view shaving?

WK: The past seven or so years, since metrosexuality died a death in 2005, have been rather intriguing.  We’ve had A) a global economic meltdown since 2007 and B) a resurgence in men sporting stubble and/or facial hair – beards – in a big way.

I reckon this growth – to excuse the pun – has been down to a couple of factors, the cues taken from Hollywood A-Listers – the Brad Pitt’s, the George Clooney’s and from a sporting perspective, the David Beckham – who’ve adopted a ‘roughness’ to their approach, rather than a ‘smoothness’.  This, alongside a more relaxed approach to work (not necessarily clean shaven, suited and booted) has for sure driven growth in stubble.

In addition, there is a view that when things get tough – men get tough – and you look maybe tougher with a beard, designer stubble – a little more ‘caveman’ (with a small c). Fight or Flight?  Fight.  Right now however, I’m seeing more A-Listers (eg Ashton Kutcher in the new Two and a Half Men series clean shaven, and more celebrities clean shaven.  These things go in cycles, I think smooth is starting to come back – but will only really get traction when the world is in a happier place.  Has it affected sales of razors & blades – yes – I think it has – looking at the negligible growth of brands in this space…

GG: Do you think that the resurgence of the beard has been a direct reaction to the price of blades? 

WK: Maybe.  I don’t think so though – I just think that men are relaxed being a little stubblier, or have a nicely groomed beard right now.  Blades, for sure ARE expensive – hence us just launching our King of Shaves SUB – but I’m not sure people are growing beards to put two fingers up at razor & blade companies.

GG: Do you think that many companies treat their consumers with cavalier indifference, especially in these difficult times?

WK: I think that’s maybe a bit harsh.  We live in a world that is changing extremely fast right now, with new ways to do things coming down the track all the time, for example Twitter this time a couple of years ago was pretty widely derided.  It’s a great way for companies, brands to connect with their purchasing consumer – yet it’s only recently they’ve started taking to it to keep close to their customer.

Back in the day, it was all about ‘Brand Broadcast’ but now it’s about ‘Digital Dialogue’ and by the nature of dialogue, larger companies find it hard to handle – and more than a little scary. I’m pleased to be a ‘CEO who Tweets’ – as it offers people a way to directly chat with me – maybe makes the face of our brand a little more human. Some like how I go about things, some don’t.

What does annoy me though is the ‘assumption’ that your consumer will always stick with you, irrespective of what you do…  For example, a Gillette Sensor razor blade in 1992 cost 41p per blade.  Now a Fusion ProGlide Power Blade costs £3.50.  You’re not telling me that’s down to inflation, or adding three more strips of stainless steel?  If you take people for fools, then one day – you end up the foolish one.

GG: What was the inspiration behind your latest venture King of Shaves SUB?

WK: I’m sure everyone who reads this has seen the awesome video by US start-up Dollar Shave Club.  To say I’m ‘well jel’ of how they did it, and the global traction they got, let alone calling out all that’s wrong in the razor, blade world and more – would be understating it.

However, they are selling generic, private label razors on a subscription model, using a 1970’s ‘Trac 2’ equivalent as a loss leader.  So, I knew as soon as I saw the video, we HAD to respond – and fast – to open up a direct to consumer sales channel – a digital & commercial dialogue – with our customers, and simply use the ‘contact lens direct’ model, sending an Azor, Azor 5 or Azor S through the post, with 3 cartrdiges, for between £3-4/month.

Because we were able to strip out the RRP  – Retail Ready Packaging, and streamline the ordering/fulfilment cycle – we are able to make a margin (despite Royal Mail’s best efforts) on sending through your razor SUB each month.

GG: And what’s in it for you?

WK:  Well, It’s been really great  because of how we’re able to (once again) connect directly with our customers.  After all, we’re all – or most of us – on a social network these days – we increasingly subscribe to connectivity and conversation, and our King of Shaves SUB is a much about that, as it is delivering the King of Shaves each and every morning.  It’s all about the UX – User Experience – these days. As Apple well know…

GG: So how does it work? 

WK: Visit KingofShavesSUB.com, select your razor (Azor 4, £3/pcm for example), fill out the easy-to-fill-out form, enter your debit card details (or PayPal) and – ta da – you’re done.  You can cancel after 30 days – the SUB lasts for 24 months – and we simply send the King of Shaves through to you nice and easy, in a lovely metallic blue envelope with a little card from me!

GG: Anything else in the pipeline?

WK: We’re looking at including our shaving oils in the next few weeks – these are going through transit trials right now, and we’ve launche our latest Azor S for Women on the site too.  So, you to can be a ‘Money S(h)aving Expert’ – as is Martin Lewis, who gave us a great plug on Lorraine on ITV this morning!  Oh, and we also picked up coverage on Forbes.com   Not bad for a brand that sells shaving stuff, eh?

For more info about King of Shaves SUB click here.

men are useless – official

The world of male grooming is full of good ideas but here’s one I think’s quite brilliant  – a grooming ‘subscription’ service that delivers a whole load of essential grooming gear to you every month and just in time for when you need fresh supplies.

Not only is this good news for men who hate scouring supermarket isles for the right shower gel but for women too, who often find their own products half-inched by light-fingered husbands, boyfriends of kid brothers.

Packs start from £9.99 per month (including delivery) and contain everything from shower gels, shampoos and razors from big names like King of Shaves, Moose Head and Original Source. Best of all, they’re delivered in a slimline box that fits neatly through your letterbox so there’s no need to knock up your neighbours (so to speak). Simple idea, big benefit.

For more information go to www.menareuseless.com