Shields up! Protect your skin this summer with FIT’s new Sun Protect Serum

unspecifiedFor men, the quest to find the perfect sunscreen isn’t always as straightforward as one might think. With our skin both oilier and hairier than women’s, the texture and stickiness of products if often a deciding ‘factor’ (if you’ll forgive the pun) in our choices; the ideal product being something that offers high SPF, broad-spectrum protection but which is lightweight, non-greasy and transparent on the skin. And

in terms of what men need from their suncare FIT Skincare‘s new Sun Protect Serum is a product that ticks every box.

FIT SUN PROTECT 2 (1)The first sunscreen serum created for men, it offers a broad spectrum, five star UVA rated, SPF 50 sunscreen to protect you from both the sun’s burning UVB rays and the UVA ones that age your skin; it leaves absolutely no greasy or unsightly white residue (if anything it leaves skin with a matte finish) and has a barely there fragrance that vanishes altogether after a couple of minutes. This last bit is a big bonus in my book since I’ve worn sun products in the past that smelt of everything from Digestive biscuits to – nightmarishly – curry powder. The scent of one I road-tested a couple of years ago mysteriously attracted so many flies I looked like Pig Pen from Peanuts!

FIT SUN PROTECT 2 (2)On top of these pluses FIT’s Sun Protect Serum uses cutting-edge ‘micro encapsulation technology’ that helps provide more evenly spread protection and also  contains antioxidants, hyaluronic acid and FIT’s unique OXY-FIT-10 oxygen delivery system – a few bonus features that help defend against the dehydrating and DNA-damaging effects of the sun. In terms of summer skincare it way well be your ultimate defence shield.

FIT Sun Protect Serum SPF50 is available now from fitskincare.co.uk

A Grooming Guru/FIT Skincare For Men Sponsored Post 

Don’t let sunburn be a pain in the neck!

sunburn

Okay, since summer is here (sort of) I thought I may as well issue my annual sunburn warning. British men’s attitude to sun protection has improved immeasurably in recent times, which is just as well given that malignant melanoma is the sixth most common cancer in men and death rates from it are 70% higher in us than in women.

dermalogica spfWith all the will in the world, though, it’s all too easy to end up with a nasty dose of sunburn, especially as our unpredictable British weather means that you can leave the house in fog, lunch in sunshine and return home in pouring rain. And as you can see from the picture above it’s easy for people to get caught out unexpectedly. They guy in the pic is actually a friend of mine who slathered on the sunscreen for a one hour walk to work but forgot to protect one crucial bit – the back of his neck. It’s a part of the body that catches the sun easily so make sure that when you protect your face you always take your sunscreen around the back of your neck, into the nape and over the ears (another prime place for burning).

If you always want to be prepared, do as I do and carry a product like dermalogica’s Super Sensitive Shield SPF30, which is compact enough to fit in a bag or pocket, and  ensure you go under the line of your shirt or T-shirt so you’re still protected even if your clothing moves. Nivea’s Sun Kids Pocket Sized SPF 30 is handy to have at hand too. Bottom line is: always be prepared if you don’t want sunburn to be a  – literal – pain in the neck.

Grooming Guru Essentials: Nivea Sun Pocket Size SPF30

Sometimes the very best grooming products aren’t the most expensive, coolest or most beautifully packaged. Sometimes they’re just simple, effective and functional. Very, occasionally, as in this case, they’re lifesavers.

The number of men dying from skin cancer has doubled in the last 30 years in the UK  partly, one suspects,  because we’re a bit crap at slathering on the sunscreen. There are times, of course, when even the most diligent of us gets caught out. After all, who carries a huge bottle of sun lotion with them everywhere?

This dinky 50 ml bottle of factor 30 suncream, then, is a godsend. Perfect for gym bags, work bags, car glove boxes and small enough for your trouser pocket when you pop out  at lunchtime, it’s my undisputed summer 2011 essential. Go buy!

Available now, priced £5.10

Grooming Guru Essentials are the products I genuinely love and have used as part of my own routine.