Aveda Men opens new pop-up Grooming Station in London’s Fitzrovia

AVEDA___A3970-2Estée Lauder have been doing some rather clever things with their men’s brands of late. Where once they were fiercely competitive with one another, brands like Clinique For Men, Aveda, Lab Series, Tom Ford and Zegna have been happily hanging out together in a show of unity that’s both refreshing and, as it happens, extremely practical. As well as their excellent men’s grooming station in London’s Westfield White City, curated by Esquire magazine, a new pop-up Grooming Station has just, you know, ‘popped-up’ in London’s Fitzrovia.

AVEDA___A4503At its heart is an Aveda Men Barbershop where you can have express hair cuts, trims and beard tidies, but as well products from Aveda itself you can also investigate fragrance from Tom Ford and Zegna and skin care from Lab Series and Clinique, meaning all your grooming needs can be met in  one quick in-and-out visit.

Men tend to be magpies when it comes to their skin care, hair care and fragrance choices, cherry-picking products from different ranges depending on what they like and what suits their skin, so it makes perfect sense for Lauder to offer the very best of their men’s brands in one go. In a way, they’ve done the edit for you and as we all know, it’s all in the edit.

The Aveda Grooming Station is located at 6 Mortimer Street, London W1F 3JJ and l be open until August. To keep up with what’s happening there check out @AvedaUK #groomingstation

 

Fancy a Bleu de Chanel shave? Then pop into John Lewis for their pop-up

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Bleu de Chanel Hydrating After Shave GelI wrote about the two brand new Bleu de Chanel shaving products the other week and tomorrow  (25th February) and again on 3rd March, from 4 – 9pm, Chanel will be hosting a special pop-up shaving evening with expert barber Dan Gregory at John Lewis in Oxford Street. If you’re in town on either of those days and fancy a professional shave and a chance to sample the new products yourselves then you can book a 30 minute slot by calling 0203 073 0648. Appointments cost £30 but that’s redeemable against any purchase from the range on the day, so if you like Bleu de Chanel and fancy a bespoke shave get booking!