How to groom like Gatsby

Alongside Star Trek Into Darkness it’s the film everyone’s talking about right now and since Jay Gatsby’s look is a little easier to emulate than Spock’s (copying those pointy ears is hard) I thought I’d focus on how to groom like The Great Gatsby rather than how to Vamp it up like a Vulcan. So to discover how to get the Gatsby look check out my piece for MATCHESFASHION by clicking on the pic below.

GATSBY

Black & White Pomade celebrates 90 yrs of immaculate hairdressing

Given the fact that I’m ‘thin of thatch’ reviewing hair stying products is always a challenge for me so thesedays I tend to have an army of men (well one) who I rope in to test them for me. I think of it as hairdressing by proxy.

Anyway, Black & White’s near legendary pomade needs no introduction (it graced the quiffs of Elvis and James Dean) and this year it celebrates its 90th birthday which is why one ended up on my doorstep the other week. My tester reckons it’s his favourite styling product ever (in fairness he was already a huge fan) but given the fact that it’s still here after all these years who cares? Time has been the true test of its efficacy.

It’s pliable, remouldable and perfect for styles where you want a glossy finish. What’s more, the Limited Edition 90th Anniversary version is a gorgeous thing to have, featuring, as it does, the original 1920s label design. Slick. Literally.

Available from Boots and Superdrug, priced £7.95 for 200ml. For more info go to www.blackandwhitewax.com

Kevin Pietersen unveiled as new Brylcreem boy

kevYes, they looked long and hard to find the first new Brycreem boy in yonks. I just wish they’d have looked a bit harder – and preferably for someone who exuded real style and a bit of personality (dashing new Doctor Who Matt Smith was a contender apparently). Instead we have cricketer Pietersen. In the launch photos, dressed in a preppy red sweater, the poor lad looks for all the world like the boring older brother you dread turning up at parties.

It’s never easy to find the right face for a brand and, let’s face it, the talent pool from the world of cricket is particularly challenging and is presumably the place you look when nobody from the worlds of football/rugby/international dominoes is available.

Still, at least he does have a great head of hair, which is what matters at the end of the day I suppose. Let’s just hope he’s briefed better than some other product-endorsing sportsmen out there. I once quizzed a grooming product ‘ambassador’ about the product he was promoting and he looked at me blankly for a moment before confessing he didn’t actually use it.

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