Invictus triumphs at 2014’s fragrance ‘Oscars’

Paco-Rabanne-InvictusLast night I had the privilege of attending the annual Fragrance Foundation Awards, widely regarded to be the Oscars of the fragrance world. In terms of men’s fragrance the night definitely belonged to Paco Rabanne’s Invictus which scooped, not one, but two awards – for Best New Men’s Fragrance and also the Men’s Health Reader’s Choice Award.

Paco Rabanne 1 Million IntenseIn fact, the corks must be popping all over the place at Paco HQ this morning since they picked up a third gong for 1 Million Intense which won the People’s Choice For Men Award. Without doubt Paco is the brand to catch at the moment when it comes to men’s fragrance. Other companies jealously eye up the success of their fragrances in the way a cat eyes up a mouse and the coherence of the Invictus marketing campaign was stunning, with everything from the eye-catching bottle, witty adverts, choice of face and Invictus Award initiative all coming together like one giant, unstoppable commercial glacier, pushing aside everything else in its path. Impressive.

 

Looking for the perfect fragrance gift for Christmas?

I’m often asked at this time of year if I can recommend a few new fragrances that would make great Christmas gifts for men. Given that fragrance is a very subjective thing it’s always tricky and since I was asked recently to list a few for my Telegraph Men column I thought I may as well just point you in that direction rather than list them again here. A few of the new fragrances mentioned are ones that really impressed me this year whilst others are there because I think they’d make an impact on Christmas morning with certain types of guys. So, anyway, if you want to see my selection simply click on the image below. And feel free to call me out if you don’t agree with what I went for!

fragrances