David Beckham’s impressive sleeves aren’t the only ink to be splashed all over ads for grooming gear thesedays. More proof of how accepted tatts have become in the mainstream media comes in the shape of King of Shaves‘ ad for their Azor razor featuring British sprinter James Ellington. Looks sharp doesn’t he?
Perhaps because of my age I’ve always been a huge fan of soap on a rope. There’s something deliciously Seventies Love-God about it. These days, however, they’re harder to come by than a competent plumber.
How about this whopper from Heathcoate & Ivory then? Weighing in at an impressive 300g (i.e big) it’s scented – but not overly so – with sweet basil, fennel, lime, bergamot and orange and hags beautifully on your shower knob. And just look at the patriotic packaging! What’s not to like?
Heathcote & Ivory’s Soap-On-a-Rope costs £7 and is available from www.heathcote-ivory.com
PS. To see more patriotic grooming gear for 2012 check out my ‘Flying The Flag’ Pinterest board here.
Oh I know what you’re thinking – anther day, another Beckham post. Look, can I help it the man’s as ubiquitous as chlamydia? This time, it’s not his pants or quiff I’m discussing, though, but his latest fragrance, Instinct Sport.
It’s fair to say I’ve not been much of a fan of the Beckham fragrances in the past so it’s with some surprise that I find myself actually quite liking this one. Launching in time for the lucrative summer fragrance market (and just in time for the Olympic 2012 sporting frenzy) it’s clearly designed as something to throw into your gym bag, spritz yourself with after a five-a-side or take on your hols.
It opens with a fantastically jolly, juicy and fruity set of notes, including mandarin, ginger ale and apple and though these soon give way to a more pedestrian, slightly unsophisticated dry down, featuring patchouli and sandalwood, the scent as a whole is wearable, inoffensive and perfectly pitched as an affordable introduction to men’s fragrance. Ad’s all a bit ‘tan ‘n’ tatts’ though isn’t it?
Available now from Selfridges.
While a raft of largely unknown Olympic hopefuls are being roped in to promote everything from toothpaste to fragrance (with varying degrees of brand synergy) Coty’s Adidas Body Care brand pulled a blinder today by announcing that Britain’s youngest ever diving champion and budgie-smuggling eye-candy Tom Daley would be their ambassador.
It’s a beautiful fit – both brands are youthful, energetic and performance-driven, and a rather daring attempt to steal some of the official Olympic partner P&G’s thunder in this most special of years.
Loving the patriotic packaging for the Limited Edition Ice Dive range too.