Nice products, shame about the name

mancaveTwo products have found their way on to my desk this week that manage to both delight an infuriate me. The first, is a rather good concealer (nice texture, colour and coverage and at £6.99 a great price) and the other is a new grooming range priding itself on its natural approach to skincare that smells great and is free of all the petrochemical industry’s natsy leftovers.

medium-shadeSo what’s my gripe? Well, for me, both products are let down by their names. Given that we now live in a positively post-metrosexual world, where using some kind of skincare (even if it’s just a face scrub) is pretty much part of most men’s lives it’s a shame that some companies still feel the need to heavily man-brand their products.

I know that blunt sign-posting is often necessary if your product is going to sit on a crowded supermarket shelf but surely Mancave can only be aimed at the ever-shrinking number of men who still think skincare is for sissies and need to be reassured that it’s still a butch –  nay, Neanderthal –  pursuit. And Mancealer is as daft a name as Guyliner, except the latter rolls off the tongue better.

I’ve personally always found the ‘man’ prefix superfluous and silly (though I still think the “For Men” tag has value for brands like Nivea, Clinique and L’Oreal who need to differentiate their men’s lines (often reformulated to suit men’s skin and its unique needs) from women’s. So come on guys, don’t spoil your perfectly good products with thoroughly daft names okay?

For more info about the Mancave grooming range see mancaveinc.com and to buy yourself a Mancealer go to manza.co.uk

Grooming Guru Essentials: Nivea Sun Pocket Size SPF30

Sometimes the very best grooming products aren’t the most expensive, coolest or most beautifully packaged. Sometimes they’re just simple, effective and functional. Very, occasionally, as in this case, they’re lifesavers.

The number of men dying from skin cancer has doubled in the last 30 years in the UK  partly, one suspects,  because we’re a bit crap at slathering on the sunscreen. There are times, of course, when even the most diligent of us gets caught out. After all, who carries a huge bottle of sun lotion with them everywhere?

This dinky 50 ml bottle of factor 30 suncream, then, is a godsend. Perfect for gym bags, work bags, car glove boxes and small enough for your trouser pocket when you pop out  at lunchtime, it’s my undisputed summer 2011 essential. Go buy!

Available now, priced £5.10

Grooming Guru Essentials are the products I genuinely love and have used as part of my own routine.