Nivea goes back to its roots for redesigned men’s range

NFM-81387-100ml-04500-Tube-sRGBLike most brands Nivea Men hasn’t been able to resist the temptation to fiddle with this appearance over the years in an attempt to keep itself fresh and contemporary and  to remain eye-catching in an increasingly busy marketplace.  Like most brands who do this it has also discovered that, in reality, the first thought is actually the best thought.

NIVEA for Men Logo 2007 SPOTSo it should come as no surprise that Nivea Men has returned (after a brief stint as Nivea For Men and some rather non-descript logos) to the fuss-free design of the 1920s blue roundel logo, as seen on the Deep Cleansing Face Wash above.

By way of flagging up the change they’ve had to add the word “originals” (presumably in case some customers thought they’d stumbled  across some dodgy old stock) but other than that I think it looks great. Please Lord, let’s hope this isn’t a faddish nod to The Great Gatsby and current twenties-mania though. Nivea, old sport, do stick with the new look – even if it is your old one.

Dove Men+Care take on Gillette & Nivea with new shaving range

Dove_Men_Plus_Care_Sensitive_Shave_Foam_200ml_FO_8711600734050It’s one of the most fiercely fought male grooming battle of all but that’s because it’s also one with some of the richest spoils. Yes, I’m talking about the shaving prep market.

For years Gillette, Nivea, Wilkinson Sword  and L’Oreal have been slugging it out amongst themselves, with a spirited and successful challenge from King of Shaves. But just when you thought the fight couldn’t get any meaner Unilever have entered the fray with three brand new shave products from Dove Men+Care.

Complementing the existing Dove Men+Care body care range and recent face care collection their new Shave Care Range features a low-foaming Shave Cream designed to give skin extra hydration, a Shave Gel available in three variants (Hydrate+, Sensitive+ and Revitalise+) and a convenient Shave Foam (available in Hydrate+ and Sensitive+ versions). With formulations designed to keep skin soft supply and hydrated throughout the shave and with all of the products coming in at an affordable £3.49 the battle for shaving supremacy in the UK just got a whole lot more interesting.

 

Disclosure Notice: I received a free sample of this product for review purposes