Review: Nivea Men’s new Body Shaving Range

Like many trends in male grooming, manscaping (the removal of body hair) was a bit of a slow burner to begin with, but also like many trends in male grooming – think facial hair for example – once it took hold it rapidly became the norm. So much so, in fact, that according to one survey 64% of men are now removing hair from somewhere on their bodies. And it’s clearly a trend that will be sticking around for a while yet. For proof of this you only have to look at Nivea Men’s brand new Body Shaving range. Featuring a trio of products (a Body Shaving Gel, a Body Shaving Stick and an After Shave Lotion) it’s as much a recognition that manscaping is now part and parcel of the modern man’s grooming routine as it is an opportunity to exploit a niche few mass market skincare brands have, as yet, fully explored.

Of the three new products the most interesting is the Shaving Stick. Shaped like a solid deodorant and around the same size, you apply it to wet skin before shaving. As well as having and anti-irritation formula, it’s transparent (so you can see where you’re shaving) and, cleverest of all, it’s been designed so it won’t wash off mid-shave if you’re using it in the shower. Nivea are pioneers when it comes to ‘in-shower’ technology, owning the space with products like their In-Shower Body Moisturiser, so I guess it’s no surprise that they should extend this concept to these manscaping products. The Shaving Gel performs the same neat trick but it’s the Stick that wins my vote, partly because it’s more fun to use and you don’t get gunk all over your hands when applying, but also because its ideal for travel and for gym bags. Recommended.

Nivea Men’s Body Shaving range is available now priced £4.50 – £6.

Nivea goes back to its roots for redesigned men’s range

NFM-81387-100ml-04500-Tube-sRGBLike most brands Nivea Men hasn’t been able to resist the temptation to fiddle with this appearance over the years in an attempt to keep itself fresh and contemporary and  to remain eye-catching in an increasingly busy marketplace.  Like most brands who do this it has also discovered that, in reality, the first thought is actually the best thought.

NIVEA for Men Logo 2007 SPOTSo it should come as no surprise that Nivea Men has returned (after a brief stint as Nivea For Men and some rather non-descript logos) to the fuss-free design of the 1920s blue roundel logo, as seen on the Deep Cleansing Face Wash above.

By way of flagging up the change they’ve had to add the word “originals” (presumably in case some customers thought they’d stumbled  across some dodgy old stock) but other than that I think it looks great. Please Lord, let’s hope this isn’t a faddish nod to The Great Gatsby and current twenties-mania though. Nivea, old sport, do stick with the new look – even if it is your old one.

Nivea Men take the stress out of smelling good with new Stress Protect range

NIVEA STRESS PROTECTOf all lthe mass market grooming brands Nivea Men is definitely one of my favourites. Rifle through my bathroom cabinet and amongst the fancy premium products you’ll always find something by Nivea.

Their latest launch for men is the new range of “Stress Protect” anti-perspirants. As anyone who’s experienced “stress sweat” will know it’s a totally different animal to the sweat we exude during exercise or hot weather. In short, it reeks.

The three new products in the range (a spray, stick and roll on) are designed to offer extra protection against this particular kind of sweat. Sure, they’re fragranced with the kind of scent ubiquitous in today’s men’s fragrances but it’s not strong enough to be annoying and they certainly work. The last few days have been pretty stressful for me thanks to a raft of scary deadlines and I’m please to say that thanks to Stress Protect I’m still smelling sweet, even if I’m acting like a total monster!