Nivea goes back to its roots for redesigned men’s range

NFM-81387-100ml-04500-Tube-sRGBLike most brands Nivea Men hasn’t been able to resist the temptation to fiddle with this appearance over the years in an attempt to keep itself fresh and contemporary and  to remain eye-catching in an increasingly busy marketplace.  Like most brands who do this it has also discovered that, in reality, the first thought is actually the best thought.

NIVEA for Men Logo 2007 SPOTSo it should come as no surprise that Nivea Men has returned (after a brief stint as Nivea For Men and some rather non-descript logos) to the fuss-free design of the 1920s blue roundel logo, as seen on the Deep Cleansing Face Wash above.

By way of flagging up the change they’ve had to add the word “originals” (presumably in case some customers thought they’d stumbled  across some dodgy old stock) but other than that I think it looks great. Please Lord, let’s hope this isn’t a faddish nod to The Great Gatsby and current twenties-mania though. Nivea, old sport, do stick with the new look – even if it is your old one.

Nivea For Men go for the double

88884_Double_Action_Balm_tottleAnother day, another launch from Nivea For Men (there’s no resting on laurels for this skincare behemoth). This time it’s a brand new post-shave product called  the Skin Energy Double Action Balm. Capitalizing on two current trends in male grooming  – ‘energy’  and multi-functionality –  it’s the perfect modern grooming aid: versatile, revitalising (thanks to guarana extract and taurine) and easy to use.  Because it’s a moistursier and an aftershave balm you can just slap it all over your face after shaving without having to use separate products. And anything that makes the morning routine simpler and faster has got to be good right?

Nivea For Men’s Skin Energy Double Action Balm costs £7.14 for 100ml.

 

Disclosure Notice: I received a free sample of this product for review purposes