Nivea goes back to its roots for redesigned men’s range

NFM-81387-100ml-04500-Tube-sRGBLike most brands Nivea Men hasn’t been able to resist the temptation to fiddle with this appearance over the years in an attempt to keep itself fresh and contemporary and  to remain eye-catching in an increasingly busy marketplace.  Like most brands who do this it has also discovered that, in reality, the first thought is actually the best thought.

NIVEA for Men Logo 2007 SPOTSo it should come as no surprise that Nivea Men has returned (after a brief stint as Nivea For Men and some rather non-descript logos) to the fuss-free design of the 1920s blue roundel logo, as seen on the Deep Cleansing Face Wash above.

By way of flagging up the change they’ve had to add the word “originals” (presumably in case some customers thought they’d stumbled  across some dodgy old stock) but other than that I think it looks great. Please Lord, let’s hope this isn’t a faddish nod to The Great Gatsby and current twenties-mania though. Nivea, old sport, do stick with the new look – even if it is your old one.

Nivea For Men go for the double

88884_Double_Action_Balm_tottleAnother day, another launch from Nivea For Men (there’s no resting on laurels for this skincare behemoth). This time it’s a brand new post-shave product called  the Skin Energy Double Action Balm. Capitalizing on two current trends in male grooming  – ‘energy’  and multi-functionality –  it’s the perfect modern grooming aid: versatile, revitalising (thanks to guarana extract and taurine) and easy to use.  Because it’s a moistursier and an aftershave balm you can just slap it all over your face after shaving without having to use separate products. And anything that makes the morning routine simpler and faster has got to be good right?

Nivea For Men’s Skin Energy Double Action Balm costs £7.14 for 100ml.

 

Disclosure Notice: I received a free sample of this product for review purposes

Nivea For Men’s Sensitive Hydro Gel – the perfect cure for ‘stubble dandruff’!

Having sported a beard (or at least something approximating one) for something like 10 years now I’m acutely aware that it can bring with it a few little ‘problems’. Apart from the itchiness and odour isssues after you’ve slurped your way through a bowl of spaghetti vongole (my fave pasta dish) there’s the dreaded ‘beard dandruff’ to contend with too.  And there’s nothing worse than scratching your chin and ending up a snowglobe.

Part of the problem is that stubble tends to wick moisture away from the skin where it’s allowed to evaporate. This means that the skin under your bristles often ends up dry, flaky and itchy. The solution, of course, is to use a good moisturiser. Unfortunately, many can leave sticky residues on your beard so Nivea For Men have come up with a stubble-friendly version.

Their Sensitive Hydro Gel is the ideal way to hydrate skin under stubble because it’s lightweight, non greasy and easily absorbed. Since it also contains organic Chamomile and Aloe Vera it also has skin-calming, anti-inflammatory properties too.  If you’ve got stubble this is an essential.

Nivea For Men’s Sensitive Hydro Gel is available from Boots.

This week I am mostly loving…..

1. Natio For Men Muscle Soothing Heat Rub (£8 for 110g from www.debenhams.com). Unlike many rubs this Australian number, infused with peppermint, menthol and ginger,  won’t leave you honking like a sports locker and doesn’t feel like you’ve rubbed your skin with a couple of raw chillies either. I know it’s meant for muscles but I’ve discovered it makes a brilliantly refreshing foot rub too.

2. Tisserand Concentrate Essential Oil Roll-On Remedy, £4.95 from www.tisserand.com). Although it’s practically February I still haven’t quite got back into the swing of things work-wise so this roll-on, packed with essential oils to help concentration, has been a Godsend. I take it to product launches too, where keeping your eyes open is often a major challenge.

4. Nivea For Men Q10 Revitalizing Eye Roll-On, £10.49 for 10ml from www.boots.com) Brilliant new cooling roller-ball eye gel that works wonders on eye bags, especially if you chill it overnight on the windowsill. Half the price of many eye creams too.

3. Equmen Precision Briefs, £30.65 from www.mankind.co.uk. These low-rise pants are new arrivals at Mankind and in my role as Grooming Ed there it’s my job to road test them (there are worse jobs I know). They’re ergonomically  designed to keep your bits cool and snugly in place and are actually some of the comfiest pants I’ve ever worn. They’re surprisingly  flattering too.  Ok, too much information….


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Beauty Magazine announces male grooming awards shortlist

Beauty magazin Awards logo.ai [Converted]One of my favourite awards ceremonies of the year is the Beauty Magazine Awards. That’s not just because, as one of the shortlising judges I get to go to the swanky bash they have (last year I was on the same table as Eighties icon Tony Hadley!) it’s also because these awards are primarily voted on by the people who are often underestimated and unappreciated – the men and women who help advise customers on the products in shops, chemists and department stores the length and breadth of the land. They’re the ones as the coal face of the industry and I have a huge amount of admiration for these unsung heroes.

Anyway, this month’s copy of the magazine reveals the nominees and the male categories are packed with class acts, with Lab Series, Clinique, Remington, Nivea For Men, Gillette and American Crew all strong contenders (the latter is hoping to scoop a Classic Product Award with it’s Fiber styling aid after  winning a Men’s Health Grooming Award for Best Hair  Product just a few weeks ago). This year’s event is held at the London Aquarium on November 11th and as ever I’m looking forward to getting my best togs out for the big night. I expect Tony will be busy this year though – something to do with the small matter of a Spandau Ballet reunion….

For more info on the awards and to see a full list of the lucky nominees  go to www.beauty-magazine.co.uk

Nivea introduces a new Q10 range for men

nive aof rmenWhen it  comes to mass-market male grooming nobody has made looking after your skin as simple or as affordable as Nivea. Pioneers in terms of  technology, they’ve always identified men’s unique skincare needs and then met them with easy-to-use, does-what-it-says-on-the-tin products. Their Oil Control Moisturiser was always in my gym bag when I went swimming because the chlorine really made my skin greasy and I’ve always really rated their face washes.

Anyhow, they’ve just added four new products to their Revitalising Q10 range – a Face Wash, Shave Gel, Double Action Balm and (my favourite) a dinky Eye Roll-On which I keep in the fridge and use as a hangover tonic!

For anyone not familair with Q10, it’s a naturally-occurring enzyme that helps strengthen the skin’s defences. Around 3,000 of the original Nivea For Men Q10 Revitalising Moisturiser are sold every week so what’s the chance these additions will be snapped up just as  quickly?

Available exclusively  from Boots until Christmas Day and nationwide thereafter.

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