The arrival of a new Jo Loves fragrance always creates a bit of a buzz (their creator, Jo Malone, has a loyal following with both press and public alike) but whilst all her fragrances are technically unisex it’s taken until now for one to emerge that’s overtly masculine in character.
Jo Loves…Shards of Cedar & Red Thyme is a blend of aromatic herbs (mint and lavender amongst them) along with bergamot and nutmeg and a base of male fragrance stalwarts like cedarwood, vetiver and patchouli. In a way, it’s faintly reminiscent of those hyper-masculine colognes of the Seventies – minus the cheesy, chest medallion ads – and has a slight bitterness on the skin that’s not as unappealing as it sounds. But, hey, never mind all this – here is a fragrance that has a word as wonderful as ‘shards’ in its name!
Shards of Cedar & Red Thyme is available now, priced £45 for 30ml from joloves.com