Keep calm and look good with Murdock’s new mental health collab

With Mental Health Awareness Week running from 13th – 19th May, grooming brand Murdock’s new collab with mental health charity CALM (Campaign Against Living Miserably) is perfectly timed. Suicide is the single biggest killer of men under 45 in the UK and it’s estimated that CALM have prevented over a thousand male suicides in the last two years via their helpline and web chat service.

Providing such life-changing (and life-saving) support costs money, though, with it costing the charity £8 to offer support via each call. This is why Murdock will be donating £8 from the sale of each of their new CALM Kits to the charity.

Each kit features a Black Tea Body Soap, a handy pocket sized 10ml Black Tea Cologne and a Travel Sized Black Tea Candle and would make a perfect gift (Father’s Day is just around the corner remember) or a great grooming treat for yourself. Besides, buy one and you won’t just end up feeling good and smelling good you may well be helping to save another man’s life too – and how many other grooming kits offer that as a bonus?

The Murdock Calm Kit is available from murdocklondon.com priced £35.

 

For more information about CALM click here

 

 

Murdock to open in London’s Soho

MURDOCKThe latest salvo in the glass-fronted hipsterisation of London’s once characterful Soho is coming this autumn in the shape of a new flagship sore from grooming brand Murdock. Opening in Brewer Street, the new store will be the largest of the company’s seven emporiums in the city.

Great news for guys looking for a beard trim, haircut or for an opportunity to stock up on some grooming gear this may be but as someone who has lived in London for over a quarter of a century and who’s witnessed the wholesale evisceration of Soho in the last few years I can’t help but feel a little ambivalent about the news.

“Brewer Street has a fantastic place in the history of London,” says Murdock’s CEO  Brendan Murdock of the new opening. “Home once to breweries, gin palaces and even a hunting ground, it has always been a men’s haunt.” Now, I know I work in the grooming industry – and I like the Murdock brand a lot – but I can’t help but think that in referencing Soho’s rich and notorious past he’s drawn attention to all that’s wrong with the area now. Mind you, I suppose we should at least be grateful for the fact that it’s not another flat white coffee shop or Byron Burger…

For more information on the changes taking place in Soho click here.