Byredo Toile – a different way to wear fragrance

BYREDO Toile textile perfumeThere are several places a man should never spray a fragrance. Apart from one I’m far too polite to mention here, directly onto his clothing is one of them. The reason for this is that some fragrance ingredients and colourants can damage or stain fabric – especially delicate fabric. And yet, there are times we’ve all wanted to spray out clothes rather than our skin – perhaps because we wanted to freshen them up or because we didn’t want skin itself to be overpoweringly perfumed.

Cult fragrance brand Byredo have recognised this in their latest fragrance – the appropriately named Toile. A genderless ‘textile perfume’ it’s been designed to be safe to spray on clothes and imparts a clean, fresh, slightly metallic fragrance that’s faintly reminiscent of sun-dried sheets, hairspray and static electricity. It’s created in the best tradition of anti-perfumes like Comme de Garcon’s Odeur 53 and Odeur 71 and well worth checking out if you’re looking, not only for a fragrance that’s slightly ‘different’, but also a different way to wear fragrance too.

Byredo’s Toile Textile Perfume is available from Mr. Porter and byredo.com priced £42 for 75ml.