Fragrance has always made a great Father’s Day gift but if you want to add a little icing to the cake this year how about personalising the bottle? Burberry offer a complimentary monogramming service for their Mr. Burberry fragrance that accommodates up to three initials (you could even have ‘DAD’ if you like) at selected stores and via burberry.com. I had my own bottle personalised a while back as you can see. In a world where little touches matter and bespoke is where it’s at it’s well worth making the extra effort. You only have one dad after all.
The launch of Mr. Burberry, the latest fragrance from the iconic British fashion house Burberry, is, without doubt, the biggest thing to hit the male fragrance industry this year (read my review of it here), not least because there’s some serious money behind its launch.
For proof take a look at the campaign film above which is directed by Turner Prize winner Steve McQueen, features a soundtrack by Benjamin Clementine and stars British actor and musician Josh Whitehouse and model and actress Amber Anderson. “I wanted to convey the idea of two people who are passionately in love, and go off on a dirty weekend,” says the director. “It’s that moment in a relationship where all you are thinking about is each other, and all you want is to be with each other.” He certainly succeeded. And if Whitehouse is wearing the fragrance it’s obviously doing something very right.
April 2016 will see the launch of a brand new Burberry fragrance, Mr Burberry, inspired, apparently, by the iconic Burberry heritage trench coat. Described as a woody/herbal fragrance it features notes of grapefruit, tarragon, cardamom, cedar, nutmeg, birch leaf, vetiver, sandalwood and guaiac wood and the campaign will feature Brit actor Josh Whitehouse, directed by Turner Prize winning director Steve McQueen. To add to the list of big guns involved (Burberry never do anything by halves) the fragrance itself has been created by acclaimed nose Francis Kurkdjian. I must say, I love the simplicity of the bottle and the Mr Porter-esque name (check out the italicised font) and can’t wait to smell the fragrance itself.