New Year, new skincare heroes

The beginning of a new year always sees a raft of new grooming products come to market. Here are four that have grabbed my attention this year…  

Lab Series MAX LS Power V Instant Eye Lift, £43 for 15ml.

A decent eye cream should be a staple of every man’s bathroom cabinet, especially  since the skin around the eyes is so delicate and so susceptible to premature ageing. Any eye product will help keep fine lines at bay by keeping the skin moisturised but this one –  the latest addition to Lab Series’ age-defying MAX LS range – not only hydrates skin and reduces under eye puffiness, it also tightens skin slightly too. It’s a perfect product for oldies like me but also younger guys looking for selfie-ready perfection or who simply want a long-term insurance policy against crow’s feet. I keep mine in the fridge since anything cold is great for tightening eye bags.

ClarinsMen Hydra-Sculpt, £45 for 50ml.

Sculpting products – ones that tighten contours and redefine the jaw line slightly – are a major growth area in male grooming at the moment as more and more brands seek to appeal to older guys whose main concerns are wrinkles and sagging skin. This one, which has a super-lightweight texture more akin to a serum, acts as a regular moisturiser, hydrating skin, but also helps firm it up a little. Don’t get me wrong, you’re not going to suddenly go from bloodhound to greyhound using it but every little helps right? The fact that it also contains lemon extract and salicylic acid to help dislodge dead skin cells, making skin look brighter and helping prevent ingrown hairs, is a useful bonus too. Those who find the fragrance of ClarinsMen products a bit overpowering – and I must confess I’m one of them – will also be glad to know that this particular one is more-or-less fragrance free.

Clarinsmen UV Plus Men, £42 for 50ml.   

I know it’s hard to think about sun protection at this time of year (well, except for those of you in the southern hemisphere) but skin needs broad spectrum protection all year round, especially since it’s the sun’s constant UVB rays that age skin. This light-as-a-feather, oil-free sunscreen leaves absolutely no residue, or shine, and also features a raft of ingredients designed to protect skin from pollution, making it one of the best urban defenders on the market. I have a feeling I won’t be leaving the house without this skin saviour on me.

Shiseido Men Total Revitalizer Cream, £70 for 50ml.

For me, Shiseido Men is the unsung hero of men’s premium skincare. Unsung only because it’s not isn’t nearly as known as it should be. Some of its products rank as my own all-time favourites (their Cleansing Foam is amazing, as is their Moisturizing Emulsion) and this new Total Revitalizer Cream shows promise too. Taking the brand’s existing Total Revitalizer as a starting point it ups the ante by adding a couple of new anti-ageing complexes designed to boost the skin’s power to defend itself and to keep it toned. Like an increasing number of skincare products today it’s multifunctional, helping calm the inflammation caused by shaving too. It’s super-hydrating without leaving shine and, as is the case with all Shisedio products, the packing is superb – an important point if you’re one of those guys who likes to display his statement-piece skincare.

Get out what you put in with new skincare brand PROVERB

The other week in my column for The Sunday Telegraph’s Stella magazine I wrote about the amazing rise of British male grooming brands in the last twelve months. Sadly, just missing the deadline for the piece was Proverb – a new skincare brand that launched in October. The brainchild of husband and wife team Luke and Kirstie Sherriff – he a former rugby pro and she someone with over 20 years experience in the beauty industry – along with Ben Burch, a former rower for Great Britain, it takes its primary inspiration from the world of sport (and sports nutrition) as well as the proverb ‘you only get out what you put in’. Hence the name.

“A good skincare regime starts with the truthful recognition that results come from ‘inside out’ – your skincare products combined with supplements, diet and water intake – not one without the other,” says Kirstie, summing up the ethos behind the brand and offering, in the process, a refreshingly 360 view of men’s skincare in 2017.

The range features six products: a Skin Defining Facial Scrub; an Oil Balance Pro Moisturiser; a Strengthening Skin Serum, a Hydration Pro Moisturiser;  a Cleanse & Shave Nutrient Mud and a Skin Resistance Training Supplement.

Out of all of these it’s the last two of that stand out most for me. Given Proverb’s inside out approach and their sport influences it was inevitable some form of supplement would be in the line up, and with few other brands including one it certainly gives the range a point difference. The Skin Resistance Training Supplement is much more than just a collection of skin-friendly vitamins though; it also includes hyaluronic acid, which is crucial for skin health, and resveratrol – a powerful anti-oxidant, included here for its anti-ageing benefits.

The putty-coloured Cleanse & Shave Nutrient Mud, meanwhile, has become a favourite product of mine, partly because of its smooth, creamy texture and smell (it reminds me a bit of unbaked cake mix – which I love) but also because of its multi-functionality. As well as being a great cleanser it also doubles up as a shave cream which, because it contains ingredients to calm and nourish skin, reduces the stress put on skin by shaving. Although it’s not flagged up as a face mask I also treat it as one – applying liberally and letting it sit on my skin for five minutes to give the kaolin and hectorite clays it contains time to suck up any grease and grime, before washing it off.

With prices ranging from £30 – £65 Proverb is very much at the premium end of men’s skincare but then you’re paying for the well-thought out formulas, which include the brand’s Lycoprotene complex, created from fermented tomatoes, and the protein-rich egg white albumen, and the use of natural and organic ingredients. Plus, of course, in buying British you’re supporting our economy, which can’t be bad in this time of pre-Brexit uncertainty. So if you’re a grooming-junkie looking for a new brand to try give it a go. After all, as another very famous proverb says, if you never try you’ll never know.

Proverb is available from proverbskin.com with products starting from £30.