Nice products, shame about the name

mancaveTwo products have found their way on to my desk this week that manage to both delight an infuriate me. The first, is a rather good concealer (nice texture, colour and coverage and at £6.99 a great price) and the other is a new grooming range priding itself on its natural approach to skincare that smells great and is free of all the petrochemical industry’s natsy leftovers.

medium-shadeSo what’s my gripe? Well, for me, both products are let down by their names. Given that we now live in a positively post-metrosexual world, where using some kind of skincare (even if it’s just a face scrub) is pretty much part of most men’s lives it’s a shame that some companies still feel the need to heavily man-brand their products.

I know that blunt sign-posting is often necessary if your product is going to sit on a crowded supermarket shelf but surely Mancave can only be aimed at the ever-shrinking number of men who still think skincare is for sissies and need to be reassured that it’s still a butch –  nay, Neanderthal –  pursuit. And Mancealer is as daft a name as Guyliner, except the latter rolls off the tongue better.

I’ve personally always found the ‘man’ prefix superfluous and silly (though I still think the “For Men” tag has value for brands like Nivea, Clinique and L’Oreal who need to differentiate their men’s lines (often reformulated to suit men’s skin and its unique needs) from women’s. So come on guys, don’t spoil your perfectly good products with thoroughly daft names okay?

For more info about the Mancave grooming range see mancaveinc.com and to buy yourself a Mancealer go to manza.co.uk

Hey beauty world – the men are coming!

Just been reading a fascinating little news story in Beauty Magazine which highlights the rise in men entering the beauty industry. According to the story Simply Business, a UK business insurance provider, has seen a 17% annual increase in male-run health and beauty businesses in the last year and there’s also been an 11% rise in the number of male make-up artists and beauticians too.

Personally I think this is fantastic news. Many of the industry experts and entrepreneurs I know are male and contrary to uninformed belief, they’re not all gay either. Unfortunately, while many men have gained the utmost respect by reaching the top of their profession, others in the beauty industry are still often exposed to prejudice and snide remarks.

Hopefully, though, as more and more men enter the industry tired preconceptions about men working in the world of beauty and male grooming will fall away. It may even be time for institutions like Cosmetic Executive Women – a girls-only club for women in the beauty industry –  to thow open their doors to men. Or, maybe it’s time, as my male colleagues and I have discussed on many occasions, for the establishment of Cosmetic Executive Men too. Whatever happens, the men are definitely coming!

 

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