Invictus triumphs at 2014’s fragrance ‘Oscars’

Paco-Rabanne-InvictusLast night I had the privilege of attending the annual Fragrance Foundation Awards, widely regarded to be the Oscars of the fragrance world. In terms of men’s fragrance the night definitely belonged to Paco Rabanne’s Invictus which scooped, not one, but two awards – for Best New Men’s Fragrance and also the Men’s Health Reader’s Choice Award.

Paco Rabanne 1 Million IntenseIn fact, the corks must be popping all over the place at Paco HQ this morning since they picked up a third gong for 1 Million Intense which won the People’s Choice For Men Award. Without doubt Paco is the brand to catch at the moment when it comes to men’s fragrance. Other companies jealously eye up the success of their fragrances in the way a cat eyes up a mouse and the coherence of the Invictus marketing campaign was stunning, with everything from the eye-catching bottle, witty adverts, choice of face and Invictus Award initiative all coming together like one giant, unstoppable commercial glacier, pushing aside everything else in its path. Impressive.

 

Coming soon…The Molton Brown Sport Collection

MOLTON BROWN SPORT COLLECTONSo iconic is Molton Brown‘s Re-Charge Black Pepper Body Wash that everything the company releases has to be judged against it. A firm favourite with men (and the recipient of a clutch of Men’s Health Grooming Awards) it’s a truly fabulous product and one that’s just as good after a late night or long flight as it is after a work out. So their latest Sport Collection – aimed specifically at active types – has a lot to live up to.

A trio of high-performance products the range features a 4-in-1 Sportwash, muscle-warming  Sportbalm and obligatory Anti-Perspirant Stick, each featuring the refreshing scent of cassia bark, nutmeg and lime. Of the three products the 4-in-1 Sportwash is by far the most interesting. In keeping with the current trend for multi-fuctional grooming products it not only acts as a shower gel, shampoo and facial cleanser but as a transparent shaving gel too.

As a range it’s great and is certainly a welcome addition to any gym or sports bag but does it live up to the aforementioned Black Pepper Body Wash? Well, let’s just say they set the bar mighty high with that product…

The Molton Brown Sport Collection is available from Niven & Joshua.

Disclosure Notice: I received a free sample of this product for review purposes