Men’s wellness brand hims launches in UK

The men’s wellness market has certainly come on in leaps and bounds in the past few years. Back in the early noughties, when I was Deputy Editor of Men’s Health, I wrote about hairloss and erectile dysfunction treatments as if they were exotic, last resort options for a select number of men who had the money and wherewithal to obtain them. Frankly, back then, seeking out treatments for these everyday issues felt less like tackling a common problem and more like scoring drugs.

Thankfully, things have changed considerably in the 19 years that have passed since then; not only in terms of the level of stigma attached to these common male problems (men are now far more likely to ‘fess up to being concerned about hair loss than before) but in how easy it is to access effective remedies. Sales of Viagra rocketed to £4.3 millon in the U.K. in the three months after it finally became available over the counter here so to say that there’s a market out there for wellbeing products aimed at men is an understatement.

Which is where hims comes in. Already well-established in the USA, the online personal wellness experts provide a one-stop-shop for men’s wellness and personal care needs, offering access to both Sildenafil (the active ingredient in Viagra) and Finasteride (a proven-to-work hairloss treatments) without you having to rock up at your local pharmacist and tell the counter assistant (along with the entire queue of people behind you) that you’re worried about your hairline or the angle of your chopper. There’s a small initial one-off medical consultation fee, which is there for regulatory reasons and because it’s important to have your order signed of by a medical expert, but after that you’re good to go as long as your eligible to use the products.

The company’s arrival in the UK kicks off with them tackling hair loss and erectile dysfunction but they’ll soon be offering a raft of reasonably priced personal care products too (think everything from shampoo and acne treatments to useful daily supplements). I’ve tried some of these and love the no-frills-but-cool-as-f**k packaging and the quality of the products. The antioxidant-packed Immunity gummies are great (though could be improved by not using animal-sourced gelatin which renders them inappropriate for veggies and vegans) and the Vitamin C-rich Morning Glow Serum provides the perfect pep talk for tired skin and has instantly become part of my daily routine. (It’s especially good when you have a hangover.) To find out more about what hims has to offer you head over to forhims.co.uk

 

Gifted review samples of selected Hims products were sent to me for consideration. 

Maybelline hire man as face of their make up…32 years after 17 cosmetics did the same.

smash-hitsIn headline-grabbing news the other day cosmetic giant Maybelline announced that they had hired YouTuber and Instagrammer Manny Gutierrez as the first male face of their cosmetics  – or more specifically one of their mascaras. To the 15-year-old daughter of one of my friends this was a real watershed moment. After all, why shouldn’t men wear make-up and promote make-up? “This is 2017!” she exclaimed, wide-eyed with radicalism. Even Glamour magazine was impressed, describing it online as a “huge deal” and a great way to start the New Year (I can think of better but maybe they don’t get out that much). Honestly, anyone would have thought a man wearing make up for a cosmetics campaign was a ground-breaking, original idea.

To people of my generation, however, a man promoting slap is no big deal at all. I myself am old enough to remember 17 cosmetics’ eye-catching ad campaign back in the mid Eighties, which featured men adorned in lip gloss, eyeshadow and blusher with the slogan “Looks Even Better On a Girl” (see above). It was meant to be wry and cheeky, of course, but actually, the difference between then and now is that it wasn’t just a few business-savvy YouTubers who were wearing make-up: back in 1985 lots of men were –  from the New Romantics who populated the pop charts to, well, ordinary teens like me (being a fan of subtlety I preferred a brown eyeshadow and a black eyeliner). So Manny Gutierrez isn’t the first man to wear make-up  – he isn’t even the first to advertise it –  and he certainly won’t be the last. What is amazing in 2017 is that a man putting on a bit of mascara is still ‘news’ at all.