Maybelline hire man as face of their make up…32 years after 17 cosmetics did the same.

smash-hitsIn headline-grabbing news the other day cosmetic giant Maybelline announced that they had hired YouTuber and Instagrammer Manny Gutierrez as the first male face of their cosmetics  – or more specifically one of their mascaras. To the 15-year-old daughter of one of my friends this was a real watershed moment. After all, why shouldn’t men wear make-up and promote make-up? “This is 2017!” she exclaimed, wide-eyed with radicalism. Even Glamour magazine was impressed, describing it online as a “huge deal” and a great way to start the New Year (I can think of better but maybe they don’t get out that much). Honestly, anyone would have thought a man wearing make up for a cosmetics campaign was a ground-breaking, original idea.

To people of my generation, however, a man promoting slap is no big deal at all. I myself am old enough to remember 17 cosmetics’ eye-catching ad campaign back in the mid Eighties, which featured men adorned in lip gloss, eyeshadow and blusher with the slogan “Looks Even Better On a Girl” (see above). It was meant to be wry and cheeky, of course, but actually, the difference between then and now is that it wasn’t just a few business-savvy YouTubers who were wearing make-up: back in 1985 lots of men were –  from the New Romantics who populated the pop charts to, well, ordinary teens like me (being a fan of subtlety I preferred a brown eyeshadow and a black eyeliner). So Manny Gutierrez isn’t the first man to wear make-up  – he isn’t even the first to advertise it –  and he certainly won’t be the last. What is amazing in 2017 is that a man putting on a bit of mascara is still ‘news’ at all.

Don’t let sunburn be a pain in the neck!

sunburn

Okay, since summer is here (sort of) I thought I may as well issue my annual sunburn warning. British men’s attitude to sun protection has improved immeasurably in recent times, which is just as well given that malignant melanoma is the sixth most common cancer in men and death rates from it are 70% higher in us than in women.

dermalogica spfWith all the will in the world, though, it’s all too easy to end up with a nasty dose of sunburn, especially as our unpredictable British weather means that you can leave the house in fog, lunch in sunshine and return home in pouring rain. And as you can see from the picture above it’s easy for people to get caught out unexpectedly. They guy in the pic is actually a friend of mine who slathered on the sunscreen for a one hour walk to work but forgot to protect one crucial bit – the back of his neck. It’s a part of the body that catches the sun easily so make sure that when you protect your face you always take your sunscreen around the back of your neck, into the nape and over the ears (another prime place for burning).

If you always want to be prepared, do as I do and carry a product like dermalogica’s Super Sensitive Shield SPF30, which is compact enough to fit in a bag or pocket, and  ensure you go under the line of your shirt or T-shirt so you’re still protected even if your clothing moves. Nivea’s Sun Kids Pocket Sized SPF 30 is handy to have at hand too. Bottom line is: always be prepared if you don’t want sunburn to be a  – literal – pain in the neck.

How to grow the perfect Decembeard

DecembeardIf you’ve always fancied growing a beard or just enjoyed Movember so much you fancy continuing with the facial hair then December is the perfect time to grow one – and raise some cash for charity in the process.

Decembeard is the annual fundraising initiative organised by Beating Bowel Cancer and this year I’ve been helping them out by providing some beard-growing tips.  And below is a slightly extended version of them. So what are you waiting for? Sign up now and grow one!

1. Get growing! The great thing about growing a beard is that you don’t have to do any prep – in fact the opposite is true. All you need to do is down tools and let the fuzz flourish.

Every man’s beard grows at its own rate, though, so don’t be put off or disheartened if progress seems slow at first – some of the best looking beards were late developers!

2. Keep it clean. Keeping facial hair fresh is no more hassle than keeping your face clean – you simply need to spend a few extra seconds massaging in your regular face wash. Pay extra attention to rinsing to ensure no soapy residues are left and then gently pat dry with a towel. Don’t rub your beard aggressively to dry it as this can cause irritation.

3. Invest in a good trimmer. Like privet hedges beards need regular pruning if they’re to look their best. To keep your Decembeard looking tip-top whiz over it occasionally with a beard trimmer. Opt for one with a good range of cutting lengths and a removable safety guard or pop-up definer so you can tidy the hair around the lips.

Always trim when the hair is completely dry, though, as hair relaxes and expands when wet, contracting again as it dries, so if you cut it when it’s still damp you may find you’ve trimmed too much off.KING OF SHAVES BEARD TRIMMER

4.  Switch to oil. If you want to shave around the edges of your beard to keep it defined use a shave oil – because they’re transparent you’ll be able to see exactly where you’re shaving and will get better accuracy.

5. Draw the line. For a smart, defined beard trim it so the outer edge lies at the top of the adam’s apple, moving towards the corners of the jaw diagonally. For a softer, more natural-looking beard line, use a beard trimmer and gradually decrease the length towards the outer edge so you get a blended effect.

6. Moisturise. Facial hair ‘wicks’ moisture away from the surface of the skin making the stuff beneath your beard especially prone to flakiness. To avoid dryness and beard dandruff spend a minute or so massaging a specialist beard balm like The Happy Bear’s Superior Beard Balm into the skin beneath your burgeoning face fungus.

GGBB7.  Ditch the itch. Using a moisturiser or beard balm twice daily (see above) will help keep skin and hair soft and supple but applying a hair conditioner to the beard can help keep it soft and reduce itching too.

It’s also worth giving your beard a light brush with a stiff bristle beard or hairbrush or moustache comb to minimize curl, even out the growth and minimize the risk of ingrown hairs.

8. Dye right. If you’re worried about grey whiskers disguise them with a specialist beard and moustache dye, available from most large chemists. Specially formulated for facial l hair, which is tougher than the stuff on your head, they’re easy to apply, cover greys in less than five minutes and deliver great, natural-looking results.

9. Be patient if you’re patchy. Beards are a lot like lawns – sometimes they’re cursed by annoying bald patches. But don’t give up if your beard’s a bit uneven at first – gaps often fill out after a few weeks once the hair gets to a decent length.

10. Have fun! Remember, facial hair fun to experiment with. You won’t know what you’re getting until you’re a few weeks in but that’s part of the fun. And when you’re growing it for Decembeard you’re doing it for a great cause (or something incredi-beard as the charity like to put it). You never know you may even decide to keep it!

For more information about Decembeard go to beatingbowelcancer.org

Have you registered for Decembeard?

DecembeardI know that November isn’t out yet and many of you are still in the process of growing your Mos but in a couple of weeks time another – just as worthy – facial hair growing charity initiative begins. Decembeard is a great way to raise funds for Beating Bowel Cancer, a charity that helps support patients and familes of those affected by the UK’s second biggest cancer killer.

This year I’ve provided the charity with some handy beard growing tips and will be posting some useful advice as Decembeard progresses. So if you fancy putting your face fungus to good use or just enjoyed growing a moustache and want to take things a little further why not register for Decembeard now? To find out how simply click here.

Bella Freud makes the Seventies chic with new 1970 scented candle

BELLA FREUD CANDLE 1970Telegraph Men's Style - 21st September 2013 pg 24A while back I wrote a piece for all about men’s increasing interest in scented candles (or ‘mandles’ as they’ve already been dubbed) for last Saturday’s Telegraph Men’s Style supplement. At the the time of writing Bella Freud hadn’t launched this rather cool 1970 Black Musk & Patchouli  candle, which is a shame because had it been around it would have definitely made my selection.

Infused with frankincense, myrrh, oakmoss, musk, sandalwood and vetiver it pretty much contains all my favourite notes and is a delightfully hippy concoction that smells, for all the world, like one of the many mystic shops in Glastonbury which I never seem to be out of.

I love it and its scent diffuses beautifully, fragrancing any room in a matter of minutes. Recommended.

Bella Freud’d 1970 Black Musk & Patchouli candle is available from Space NK and bellafreud.co.uk.