Creed to expand new Mayfair boutique

new creed storeYou know how I’m always saying how this or that fragrance is in my all-time Top 10? Well, Creed’s Original Vetiver is in my Top 3 and there are plenty of other fragrances from this most esteemed of houses I could recommend. The best way to find the right Creed fragrance for you, of course, is to sample them for yourself and you’ll soon be able to this in the opulent surroundings of a brand new lower ground floor at their stand-alone boutique in the heart of London’s Mayfair. Although often thought of as a French house, Creed actually started in London in 1760 (where it was known for its fine tailoring and one-off fragrances) before hopping over the channel to become one of the most respected boutique fragrances houses in the world, so it’s nice to see them expanding their home here.

The new lower ground floor opens at the Creed Boutique at 99 Mount Street, Mayfair, in October. Make sure you smell the Original Vetiver first!

Grooming Guru essentials: Mark Birley For Men Charles Street – this Autumn’s sexiest new fragrance for men

Though I lead a charmed life (come on, I sniff fragrances and test moisturisers for a living) it’s remarkably rare that I come across products I’d actually use myself and those that I do are documented in the Grooming Guru Essentials part of this blog. It’s rare too that I’m instantly captivated by a product. Yet, this is exactly what happened the other day with Mark Birley’s Charles Street fragrance, which was only recently released.

Birley, founder of clubs like Annabel’s, Harry’s Bar and Mark’s Club (on Charles Street , Mayfair, hence the name) has come up with just the kind of fragrance I love – leathery, smoky, musky and uncompromisingly masculine – and one which includes some of my favourite notes, including patchouli and tuberose. It’s also as sexy as hell (a quick straw poll of my friends revealed that both men and women loved it).

Call me old-fashioned but to my mind, Charles Street is how men should smell. Sure, it’s not the kind of fragrance you’re going to wear if you’re a 23-year-old clubber but if you’re a man of the world and a bit of a fragrance connisseur you should definitely give it a whirl.  In fact, if you’re only buying one fragrance for yourself this Autumn, I’d suggest you make it this one.

Mark Birley for Men: Charles Street is available from Harrods, priced £48.50 for 75ml eau de parfum

Grooming Guru Essentials are the products I genuinely love and have used as part of my own routine.