La Mer launch new Moisturizing Matte Lotion

I’ve always been a big fan of La Mer (née Créme De La Mer) but like a lot of men I’ve always been slightly weary of its weightiness so, for the most part, have used it as a night cream. Also like a lot of men, the idea of using any kind of moisturiser that adds shine to my skin is anathema. The launch of The Moisturizing Matte Lotion, then, is a godsend to male Le Mer fans like me because it’s both light as a feather and as matte as anything.

It achieves this with the help of special ‘Matte Lotion Capsules’ which help deliver moisture to the skin but which are also coated in a layer of naturally mattifying  clay, sea minerals and kelp powder. This ensures skin is hydrated but remains shine free – and don’t worry, there’s no powdery residue either. As an added bonus, the matte finish the lotion leaves also scatters light away from the skin’s surface, improving the overall look of skin and evening out skin tone in the process.

A must have for any man who’s mad for La Mer.

La Mer’s The Moisturizing Matte Lotion is available now priced £180