Insider interview – Hilary Andrews, CEO of Mankind.co.uk

hils2As CEO of mankind.co.uk, Britain’s leading online male grooming retailer, Hilary Andrews has a truly encyclopaedic knowledge of the male grooming market. A former beauty therapist and teacher, her entrepreneurial skills have transformed Mankind from a site that sold grooming products at the start of the male grooming boom into an indispensable resource for the modern male. Here she submits to a spot of  ‘industry insider’ interrogation…

GG: What’s the biggest mistake men make when it comes to grooming?

HA: Using shower gel to wash their hair! Seriously, other big mistakes are not understanding how to use a product and either using too much (eye creams) or using them too heavy handily (face scrubs). Follow the instructions or contact us for advice. We now have a live chat function on Mankind where you can ask for advice so there’s no excuse!

GG: What’s your best shaving tip for men?

HA: Use a good product that give plenty of slip and glide. Cheap foams dry and irritate the skin. Using a shaving brush is also a big benefit as it lifts and softens the hairs. Make sure you wash all the shaving product off using running water so no residue is left to irritate the skin.

GG: What’s men’s biggest skincare issue would you say? And what’s the solution?

HA: Shaving rash and ingrown hairs.  Shaving properly in the direction of the hair growth, using a decent product to shave with and a soothing balm afterwards will all help. For ingrown hairs a specific lotion like Tend Skin can really help.

GG: What would you say has been the biggest change in male grooming in the past five years?

HA: Men now consider a grooming routine as essential rather than something a bit vain or unnecessary. Products have become more specialised such as body hair removers. In fact, the whole area of removing body hair has really taken off.

JVFR2GG: What’s your favourite men’s fragrance?

HA: I love John Varvatos. It’s very sexy but not overpowering. I’ve never met a man it doesn’t suit.

GG: Best groomed man?

HA: Lee Kynaston! (I didn’t pay her, I swear!)

GG: How influential is the internet when it comes to male grooming?

HA: Massively so!  The convenience is what makes it so appealing initially but when men visit our site there is just so much information and advice from Mankind and other customers that it really helps them understand how to use product and what to buy.  The internet has played a key part in increasing the way men now buy and use grooming products.

GG: Next big thing in male grooming?

HA: More sophisticated formulas for anti-aging. Body hair removal is still big and continues to expand. Intimate products are on the rise. Shaving creams and moisturiser to enhance what you’ve got down there are going to be… big!

To check out Mankind’s huge selection of grooming products go to www.mankind.co.uk

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Clinique adds ratings and reviews fuction to website

clinique copyLet’s face it, if there’s one thing men like doing it’s expressing their opinions. So if you’re a fan of Clinique Skin Supplies For Men you’ll be thrilled to hear that the company have just added a review and rate function to their website.

Already a staple of other online grooming retailers like Amazon and Mankind, rating allows customers to pass judgement on their favourite products (and, so long as no heavy-handed censoring is involved, on their not-so-favourite ones too).

It’s a sound move in more ways than one since a new report by PR agency Weber Shandwick suggests that a quarter of  UK consumers make their purchasing decisions based on ‘online advocacy’. That’s an even greater influnece than friends and family.  Highlighting the declining influence of newspapers and magazines the survey also discovered that only 12% of people turned to these traditional media outlets for advice about buying products.

So next time you’re shopping online take a couple of minutes to give your opinion on your purchase. Just remember, though, that “smells like shit but delivers a supersmooth shave” might not get through.

To review and rate your Clinique heroes go to www.cliniqueformen.co.uk

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